TWELVE 2026

TWELVE Mail

As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

Issue 2026

TWELVE

TWELVE No. 12

The new edition of TWELVE, our award-winning magazine for brands, media and communication, is here! In this latest issue, the power of collaboration is at the focus – because in a world full of complexity and change, collaborative approaches are the key to success. With Together We Are Unlimited as the overarching theme, we are showing how boundless opportunities emerge when people come together to develop ideas and then bring them to life using technology.

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Insights

Achieving the Extraordinary Together:

See below which international voices meet the expertise from our Houses of Communication in TWELVE No. 12.

Assita Kanko x Nancy Delhalle

EU Parliamentarian Assita Kanko speaks with Nancy Delhalle (Serviceplan Belux) about a new sense of European unity.

Prof. Carlo Masala x Carsten Knop

Security expert Prof. Carlo Masala discusses geopolitical realities and strategic courage with Carsten Knop (FAZ).

Ian Beacraft x Christian Schmitz

Ian Beacraft and Christian Schmitz (Plan.Net Group) outline the rules of the AI‑driven working world of tomorrow.

Dr Léa Steinacker

Bestselling author Dr Léa Steinacker explains why collaboration is redefining intelligence.

Bill Kaulitz x Nadia Leytes

Singer and style icon Bill Kaulitz talks with Nadia Leytes (Serviceplan Cologne) about their joint project Rainbow Wool and about attitude, queer visibility, and brand courage.

Fabian Grischkat x Daniel Hoffmann

Newsfluencer Fabian Grischkat discusses with Daniel Hoffmann (TACSY) how brands can truly reach Gen Z.

Mark Kugel x Ronald Focken

Entrepreneur Mark Kugel offers an optimistic perspective on tech‑driven climate solutions in conversation with Ronald Focken (Serviceplan Group).

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Markus Noder

"Internationalisation is more than just having Teams with different nationalities. It's about genuine understanding, openness and the willingness to learn from one another."

Shirin David

"Youtube is still relevant, but for us as Musicians, TikTok is more important now because you can reach more people that way in particular the TikTok home screen, which costs a crazy amount of money, is one of the most important media platforms that you can invest in as a brand."

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Discover the new issue TWELVE No. 12. The magazine offers insights into the inspiring personalities and themes that have shaped the Serviceplan Group over the past year. It looks great on any coffee table and makes a great gift.

The current issue is available for €23 plus shipping costs. You can order your personal copy via the button below.

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