In a world where the boundaries between public relations, campaigning, positioning, marketing, media, content, technology, and data are blurring, our agencies at House of Communication Berlin have a shared mission:

Impact

We generate sustainable impact for the success of our clients' diverse mandates:  

 

  • Attraction & Awareness: We create IMPACT through creative, award-winning ideas and a distinctive media and individual presence among the people our clients really want to reach—whether consumers, professionals, political or recruiting target groups. Locally, nationally, internationally.
  • Consideration & Conversion: We leverage the IMPACT of data and AI-based technology to understand people, topics, and markets more quickly, predict the impact of planned budget allocation even more accurately, and optimize touchpoints: websites, social media communication, advertising & media, publications, dialogue formats. This results in activations that convince the respective target groups and influence their actions.
  • Retention & Advocacy: We ensure sustainable and long-term IMPACT by consistently networking all communication disciplines along the respective customer journey in accordance with customer requirements and tailored to their communication and business goals. 

Impact through genuine teamwork

Our offer

Because sustainable impact is best achieved by incorporating different perspectives. We live by this belief. Every day. Literally. Because at HoC Berlin, in the heart of the capital, the individual disciplines actually sit around a table every day, supporting and inspiring each other, driving each other forward. To make us better. To lead our clients, their brands, and their concerns to maximum success. 

120 minds, each and every one filled with expert knowledge in the fields of classic advertising, socio-political and institutional communication, media, health content, public affairs, and digital communication. 120 communicators with heart, passion, tenacity, and curiosity. Equipped with one conviction: truly effective communication happens when the team behind it takes an interdisciplinary and media-neutral approach, searching every day for even better solutions and even greater impact, and then implementing them. 

HocBerlin

Our services

What we offer

Brand & Campaign

ÜberCreativity and extraordinary campaign design for your brand success

Media

Integrated paid-media-strategies, data-driven media implementations, and creative media activations for visibility and impact among your target audience

Digital

Visionary platform and technology solutions, UX/UI design, A.I. solutions, and digital strategies for the marketing of the future

Public & Institutions

Excellent strategic consulting, development of strong positioning, and creative, effective campaigns and formats for institutional clients and companies

Top-connected experts in political strategy, stakeholder communication, reputation management, and CEO positioning

Content Health

Healthcare expertise and innovative content development for patients, consumers, and healthcare professionals

Cases from Berlin

Current impact

Prevention campaign by the German Road Safety Council

High doesn't drive, high gets a ride: An effective prevention campaign that teaches young people, a high-risk group, how to use cannabis safely in traffic and helps prevent accidents.

Case: Successful recruitment campaign by the state of Brandenburg

Successful recruitment campaign by the state of Brandenburg

Become the top choice for teachers in 100 days

At the beginning of 2024, Brandenburg was facing an acute shortage of teachers: 1,600 vacancies had to be filled for the new school year. Our surprising recruitment campaign helped to attract more than 3,100 new teachers.

Why Us?

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Impact through integration

We can do it together. Our answer to ever-increasing complexity? “Best Brands” strategies through daily collaboration and cross-disciplinary agile thinking and action – from brand communication to public affairs

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Commitment to the capital city

We know Berlin. Because we understand Berlin. And love it. From bold brand campaigns to political and social impact—in Berlin, we don't shy away from a challenge 

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Passion for better ideas

We can create with ambition. Because we believe in the power of special ideas. And that's why we fight for them every day, persistently and independently of the media

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Proud of the Berlin attitude

We love directness. And warmth. Because honest communication leads to excellent results, and a warm approach leads to even better results

Nice to meet you!

Whether for business meetings, specialist conferences, or creative events in the capital, the überlab at the House of Communication offers modern rooms, flexible usage options, and a prestigious setting in the heart of Berlin.

Local Stories

News

Do you want to make an impact?

Career

Jane Büring

Jane Büring

Talent Recruitment HoC Berlin

Fabian Baumgartner

Fabian Baumgartner

Talent Recruitment HoC Berlin

Become one of us

We're always on the lookout for cool comms cats and best brand builders here in Berlin.

Let's get in touch!
Hubertus von Lobenstein & Elke Reibetanz Photo
Elke Reibetanz & Hubertus von Lobenstein
CEO & CCO, HoC Berlin
Let's get in touch!

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