From goals to growth

What we offer

A well-defined brand strategy isn’t just a guideline; it’s a practical playbook for all your communications where clear goals translate into clear actionable steps. At the House of Communication, our cross-functional experts are here to help you set a strong foundation, identify your goals, and put plans into action. Here’s how:

 

  • Analyze your brand comprehensively from position to character to culture as well as your target groups, creating personas and formulating customer experience journeys
  • Strategize on all things communication: content, campaigns and channels
  • Optimize by clearly defining KPIs, measuring and continuous evaluation
  • Synergize through workshops and other means of supporting brand strategy implementation
  • Operationalize your employer brand to engage employees and support recruiting
  • Customize the brand strategy to your specific needs, including your internal and external departments

Let’s work together to realize your vision for your brand.

Benefits for your brand

What’s in it for you?

Clear Brand Identity
Gain a unique, cohesive brand identity aligned with your values, setting you apart and resonating with your audience.

Future-Proof Positioning
Data-driven insights and strategic foresight ensure your brand positioning adapts to trends and remains relevant over time.

Unified Brand Experience
All brand touchpoints are aligned for a consistent, impactful experience that boosts loyalty and drives growth.

Sustainable Success
With a strong foundation and adaptable strategies, you can achieve lasting growth, market visibility, and a competitive edge.

We can support you with

Service breakdown

Set guidelines for your brand.

Make your brand value-added.

Win the "War for Talent

Cases in the Brand Strategy field

Our cases

Interested in more strategy & consulting services?

Why us?

What sets us apart

The green lounge area in the house of communication

House of Communication


Our operating model. The HOC concept brings diverse expertise from strategy, media, creative and technology under one roof to ensure integrated solutions for any advertising and marketing challenge.
 

The foyer of the House of Communication Munich. In the centre, the open staircase from the ground floor to the first floor on which two people are walking.

House of AI


Our intelligence engine. House of AI is our very own powerful AI platform that integrates AI agents and tools into our workflows to scale ideas, optimize execution, and strengthen results for brands.

"From Brand Strategy and Purpose to Employer Branding, we transform businesses into role models."

Julia Zimmermann

Serviceplan

Let's get in touch!
Simon Fundner
Felix Bartels
Serviceplan Group
Global Client Development
Let's get in touch!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.