Bitburger

Let’s celebrate

Together with Bitburger, we are focusing on pure emotions and deep solidarity of the UEFA European Football Championship fans. With real stories full of joy and the claim “One ‘Bitte makes everything possible”, the campaign celebrated the solidarity of fans even in difficult times.

Lufthansa

Every journey is a new beginning

With Lufthansa's summer campaign, we want to inspire people to experience new adventures around the world by letting go of their doubts and taking a leap into the unknown. The global 360° campaign thrives on curiosity and new beginnings.

Rainbow Wool

By founding Rainbow Wool, the first wool to support queer rights, we are creating visibility for the queer community and supporting the fight for social equality with Bill Kaulitz as our testimonial.

Our Work

CLIENTS

"WE LOVE WHAT WE DO"

#1

D&AD #1 Independent
Agency Network of the Year

D&AD Award Logo

#1

Cannes Lions Independent Agency &
Agency Network of the Year

Cannes Lions Logo

#1

Serviceplan Group is Campaign
#1 Creative Agency Germany

campaign award logo

#1

The one Club Independent Agency
in Europe Serviceplan Germany #1

The one club for creativity logo

#1

Horizont
Creative Ranking #1

Horizont Award logo

#1

Germany's first AdAge
"Independent Agency Network of the Year"

AdAge Logo

"BUILDING BEST BRANDS THROUGH"

"ÜBERCREATIVITY"

Serviceplan is Europe’s largest independent creative agency. With global connectivity and our philosophy of ÜberCreativity, we create captivating communication and brands as dynamic cultural players.

Offering

Ideation & Campaign

Creative Concept, Big Idea, Core Message: Ideas that make campaigns unforgettable – a spark that inspires, evokes emotion, and leaves a lasting impact.

Aizome - Wastecare

keyvisual aizome wastecare

Design

Make a statement with distinctive design – a unique visual language that shapes your brand, ensures recognition, captures attention and communicates clearly.

Aroya - Freedom Grams

Keyvisual Aroya - Freedom Grams

UX & Visual Design

User-centric, intuitive, impactful – our UX services and visual design create compelling experiences that captivate and put your customers at the centre.

Effie - AI Awards

Effie - AI Awards

Brand Strategy

A precise brand strategy gives your brand character and provides your business with clear direction – consistent, authentic, and forward-thinking.

Caparol - Oberflaeche, Obernice

Caparol - Oberfläche, obernice

Social Media

We help you gain social media’s full power and guide your audience through every step. Smart consulting, inspiring content and dynamic community management.

Burgenland Tourismus - Such a wine plays only there

Burgenland Tourismus - So einen Wei spielt's nur da

Public Relations

Public relations goes beyond media outreach – it’s storytelling and trust. Strong corporate PR, CEO positioning and influencer relations give your brand a clear voice.

BVG - Mind the Gap

bvg-mind-the-gap-keyvisual.jpg

Event Marketing

When the boundaries between reality and the virtual world blur, immersive experiences emerge – captivating, touching, and unforgettable – interactive and unique.

O₂ - The Visible Net

O₂ - The Visible Net

Content Creation

Strategically crafted, creatively executed: Copy and artwork that demand attention and stir emotions.

Kindernothilfe - Dein Grund zu Spenden

Kindernothilfe - Dein Grund zu Spenden

Content Production

From production to post-production, adaptation, and CGI – we turn visions into stunning creative content that performs, inspires, and puts your brand in the spotlight.

Ferrero - Look at the Bueno side of life

Ferrero - Look at the Bueno side of life

Content Management

Your content for powerful storytelling and effective cross-channel publishing – precisely tailored to your audience and optimized for maximum impact.

Lufthansa - Adaption and Transcreation

Lufthansa - Adaption und Transkreation
  1. Ideation & Campaign
  2. Design
  3. UX & Visual Design
  4. Brand Strategy
  5. Social Media
  6. Public Relations
  7. Event Marketing
  8. Content Creation
  9. Content Production
  10. Content Management

Our Expert Edge

Serviceplan Make

From bespoke content to limitless variety

Our cutting-edge production house expertly combines creative craftsmanship with innovative technology to reliably deliver impactful, customized, end-to-end content tailored specifically for your brand’s unique goals and vision.

Serviceplan Culture: Sven Labenz, Niko Backspin and Franziska Gregor

From Communities to Cultural Impact

Our specialized cultural marketing agency pinpoints the right cultural landscape for brands, connects them directly with relevant communities, and creates authentic, meaningful impact that continues to resonate long beyond the moment.

Can Do Visual

From can do to Elevator

As a customized agency, Serviceplan Bubble worked hand-in-hand with O₂’s marketing team to seamlessly connect creation, media, and data—delivering award-winning campaigns that set brand-new benchmarks across the competitive telecom market.

Serviceplan Public Affairs - Image of Bundestag

Architects of trust and craftsmen of influence

Shaping the future of brand reputation with strategic foresight and creative precision. We strongly believe that those who actively shape their reputation don’t just remain relevant in the market—they actively lead and define the debate.

Serviceplan House of AI

Serviceplan House of AI

As the digital twin of the House of Communication, the House of AI seamlessly integrates AI agents and tools throughout the entire marketing value chain to optimize campaign execution and drive significantly improved results for partner brands.

Serviceplan Customized Agency

Our Customized Solutions

Forget rigid, fixed setups. Your business moves fast, and your supporting agency should flex right alongside it. Discover how agile, fully customized agency models are purpose-built to navigate and conquer the demands of modern marketing.

OUR PULSE

Serviceplan x Lufthansa

Lufthansa and Serviceplan are launching “Premium lives in the details,” a new global campaign that puts the premium onboard experience front and center.
Illustration for the CMO Barometer.

Serviceplan x Monarch Collective

Serviceplan Culture and Monarch Collective, an investment platform specializing in women's sports, are launching a strategic partnership.
Pride and transgender flags are held aloft among other flags at a public event. The photo symbolizes diversity, visibility, and support for the LGBTQIA+ community.

EXPLORE MORE

Serviceplan Group increases its fee revenue for 2025/26 to 873 million euros and is focusing on growth through international expansion and AI integration.
Serviceplan Group 2026/27: Explore more

Sparks University

SPARKS University of Applied Sciences will commence operations in winter semester 2026, launching three bachelor’s programs.
Two people are sitting next to each other on a round, orange upholstered seat in a modern, open-plan lobby with glass walls and warm lighting.

Twelve cast


Play to win: How brands win with gaming, together with Franziska Gregor and Felix Schütz (Breachbunny)

Serviceplan Twelve Cast with Franziska Gregor, Felix Schütz (Breachbunny),  and Benjamin Majeron

Twelve Cast

Is MINI still MINI? – The balance between heritage and future. Co-Hoast Felix Bartels together with Jennifer Treiber-Ruckenbrod (Global CMO MINI).

Twelvecast with Felix Bartels and Jennifer Treiber-Ruckenbrod (Global CMO MINI)

Twelve cast

More than university: Co-host Benjamin Majeron joins Sabine Gwinner and Dr. Kai Fehse Bartenschlagerl, of SPARKS University.

Twelvecast: Sabine Gwinner, Dr. Kai Fehse and Benjamin Majeron.

Innovation Day 2026

Get ready for Innovation Day 2026, on 15. October 2026 at the HoC Munich under this year's theme: EXPLORE MORE.

InnovationDay 2026
  1. INSIGHTS
  2. PODCAST
  3. EVENTS

The Serviceplan Germany board members

Till Diestel

Till Diestel

CCO
Managing Partner

Holger Scharnofske

CFO
Managing Partner

Jan-Philipp Jahn

CEO
Managing Partner

Let's get in touch with us!
Annika Thiedke
Annika Thiedke
House of Communication Hamburg
Let's get in touch with us!
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