Bitburger

Let’s celebrate

Together with Bitburger, we are focusing on pure emotions and deep solidarity of the UEFA European Football Championship fans. With real stories full of joy and the claim “One ‘Bitte makes everything possible”, the campaign celebrated the solidarity of fans even in difficult times.

Lufthansa

Every journey is a new beginning

With Lufthansa's summer campaign, we want to inspire people to experience new adventures around the world by letting go of their doubts and taking a leap into the unknown. The global 360° campaign thrives on curiosity and new beginnings.

Rainbow Wool

By founding Rainbow Wool, the first wool to support queer rights, we are creating visibility for the queer community and supporting the fight for social equality with Bill Kaulitz as our testimonial.

Our Work

CLIENTS

"WE LOVE WHAT WE DO"

#1

D&AD #1 Independent
Agency Network of the Year

D&AD Award Logo

#1

Cannes Lions Independent Agency &
Agency Network of the Year

Cannes Lions Logo

#1

Campaign Serviceplan Group is
#1 Creative Agency Germany

campaign award logo

#1

The one Club Independent Agency
in Europe Serviceplan Germany #1

The one club for creativity logo

#1

Horizont
Creative Ranking #1

Horizont Award logo

#1

Germany's first AdAge
"Independent Agency Network of the Year"

AdAge Logo

"BUILDING BEST BRANDS THROUGH"

"ÜBERCREATIVITY"

Serviceplan is Europe’s largest independent creative agency. With global connectivity and our philosophy of ÜberCreativity, we create captivating communication and brands as dynamic cultural players.

Offering

Ideation & Campaign

Creative Concept, Big Idea, Core Message: Ideas that make campaigns unforgettable – whether it’s creative ideation or a guiding theme, the spark of creativity is key to crafting campaigns that inspire, evoke emotions, and leave a lasting impact.

Aizome - Wastecare

keyvisual aizome wastecare

Design

Make a statement with unique design – create a distinctive visual language that shapes your brand and ensures recognition. Stand out with design that captures attention and delivers clear messages.

Aroya - Freedom Grams

Keyvisual Aroya - Freedom Grams

UX & Visual Design

User-centric, intuitive, impactful – with our innovative UX services and stunning visual design, you create experiences that captivate and put your customers first.

Effie - AI Awards

Effie - AI Awards

Brand Strategy

A precise brand strategy gives your brand character and provides your business with clear direction – consistent, authentic, and forward-thinking.

Caparol - Oberflaeche, Obernice

Caparol - Oberfläche, obernice

Social Media

Harness the full power of social media and guide your audience through every step of the customer journey – with smart consulting, inspiring content, and dynamic community management that forges real connections.

Burgenland Tourismus - Such a wine plays only there

Burgenland Tourismus - So einen Wei spielt's nur da

Public Relations

Public relations today is far more than traditional media outreach – it’s the art of storytelling and building trust. Whether it’s corporate PR, CEO positioning, or influencer relations, a strong PR strategy turns your brand into a voice that demands to be heard.

 

BVG - Mind the Gap

bvg-mind-the-gap-keyvisual.jpg

Event Marketing

When the boundaries between reality and the virtual world blur, immersive experiences emerge – captivating, touching, and unforgettable – interactive and unique.

O₂ - The Visible Net

O₂ - The Visible Net

Content Creation

Strategically crafted, creatively executed: Copy and artwork that demand attention and stir emotions.

Kindernothilfe - Dein Grund zu Spenden

Kindernothilfe - Dein Grund zu Spenden

Content Production

From production to post-production, adaptation, and CGI – we turn visions into stunning creative content that performs, inspires, and puts your brand in the spotlight.

Ferrero - Look at the Bueno side of life

Ferrero - Look at the Bueno side of life

Content Management

Your content for powerful storytelling and effective cross-channel publishing – precisely tailored to your audience and optimized for maximum impact.

Lufthansa - Adaption and Transcreation

Lufthansa - Adaption und Transkreation
  1. Ideation & Campaign
  2. Design
  3. UX & Visual Design
  4. Brand Strategy
  5. Social Media
  6. Public Relations
  7. Event Marketing
  8. Content Creation
  9. Content Production
  10. Content Management

Our Expert Edge

Serviceplan Make

From bespoke content to limitless variety, our cutting-edge production house combines creative craftsmanship with innovative technology to deliver impactful, customized end-2-end content for your brand.

Serviceplan Culture: Sven Labenz, Niko Backspin and Franziska Gregor

We are Serviceplan Culture—a cultural marketing agency that doesn’t just observe culture but helps brands become an authentic part of it. We identify where brands belong in the cultural landscape, connect them with the right communities, and create meaningful engagement that goes beyond the moment.

OUR PULSE

5 questions - 5 answers

Get to know Joana Tsesmelès, General Manager of Tacsy Agency, in the third episode of Serviceplan's interview series: "The Elevator Pitch in Monochrome"

Elevator Pitch in Monochrome with Tsesmeles

December Three

We’re looking back at Serviceplan’s special highlights from 2025 – with Part 2 focusing on the ideas that shaped our year.

Visual December Three

CMO Barometer 2026

Latest CMO Barometer: AI is THE topic for 2026 and requires a complete system update for marketing.
Illustration for the CMO Barometer.

Creative Highlights 2025

The Serviceplan Group secures top industry awards including D&AD, the Webby, The One Show, the Clio, the Annual ADS, the ADC Germany, and the ANDY Awards.

The image shows people on stage at the Webby Awards, ADC Awards, D&AD Awards, Clio Awards, and The One Show. Each scene celebrates excellence in advertising and communication. In the foreground: smiling winners holding trophies

Twelve cast

AI in the Content-Production: Chance or Chaos?
Together with Alexander Nagel.

Twelvecast with Alexander Nagel and Benjamin Majeron

Twelve Cast

What makes PricePacks for PENNY Germany one of the most awarded Cannes campaigns of the year?

With Christoph Everke.

Twelve cast

What defines strong CEO communication?
With Jochen Werne and Jan Düring.

Twelvecast - Benjamin Majeron with Jochen Werne and Jan Düring

Recap Innovation Day 2025

Innovation Day 2025 invited decision-makers from business, media, and politics to attend in October under the theme TOGETHER WE ARE UNLIMITED.

InnovationDay, House of Communication 2025
  1. INSIGHTS
  2. PODCAST
  3. EVENTS

The Serviceplan Germany board members

Till Diestel

Till Diestel

CCO
Managing Partner

Holger Scharnofske

CFO
Managing Partner

Jan-Philipp Jahn

CEO
Managing Partner

Let's get in touch!
Sebastian Vermaat
Sebastian Vermaat
Serviceplan
Let's get in touch!

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