Are you looking for a big idea for your campaign? Add the most creative minds in the communications industry to your project. The result: The best ideas for your Best Brand.

Creativity by design

A "Big Idea" needs to engage, surprise, and inspire your target group. To achieve this, we begin by analyzing the ideas and possible outcomes: What do you want your communications to achieve? What actions  do you want your audience to take? Feeling, disrupting, future gazing? How can your communication goal be translated into an extraordinary, touching or funny campaign? And how do you set yourself apart from the competition?

From the creative idea to success

Working closely with you, we develop answers to these questions (and more), to develop a comprehensive central idea that will make your campaign unique, creative, and strategic. We then transfer this core idea across all your content pieces, communication channels, and campaign components - in an eye-catching and engaging way. The result is consistent storytelling that supports your individual campaign KPIs. Let’s create unforgettable communication experiences for your customers - and you.


Ideation & Campaigning

The Big Idea

Define the guiding principle for your communication.

Content Strategy

Define formats, series, and asset specifications for your user-centered content.

Communication Strategy

Choose your communicative direction.

Campaign Concepts

Identify the common thread that connects all touchpoints and measures.

More Services

Need anything else? 

Let's get in touch with us!
Simon Fundner
Felix Bartels
Serviceplan Group
Global Client Development
Let's get in touch with us!
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