PENNY - The Kids
This year's PENNY Christmas campaign "The Kids" gives children a voice and calls for their needs and wishes to be taken seriously. With the support of over 100 organisations, children and young people have expressed their wishes for the future. Through the "Förderpenny" initiative, customers can support young people in clubs. The campaign shows real conflicts and concerns of children, such as the rejection of unrealistic beauty ideals and the neglect of climate protection. The message is: "It's our future. Please listen to us!"