of the 767 CMOs surveyed within the CMO Barometer see AI as the most important marketing topic in 2024*


of respondents describe AI as very important or even critical for companies**


of the specialists surveyed state that artificial intelligence will change their own company within the next three years**

* Serviceplan Group, CMO Barometer, Results of the survey of 767 CMOs on the most important marketing topics in 2024
** Deloitte, State of AI in the Enterprise - 3rd Edition, results of the survey of 200 AI experts on artificial intelligence in German companies



Uncover the future of marketing with insights from Serviceplan Group's high-profile AI panel discussion, where industry giants Google and Microsoft share perspectives on AI's impact. Navigate the evolving marketing landscape with practical applications, discovering opportunities and risks.

Immerse your business in the AI revolution through the revolutionary AI Readiness Workshop, propelling your company into the forefront of technology and strategic marketing.

Dive into the dynamic world of AI with thaltegos at the forefront of innovation. Uncover the immense opportunities and potential risks of artificial intelligence as experts Dr. Michael Wolff and Dr. Maximilian Hausmann share insights. Discover how generative AI is already transforming businesses and explore key considerations, from responsible AI usage to data security.

Elevate your organization's AI readiness with thaltegos' comprehensive approach, offering actionable solutions and a roadmap for success. Join us on a journey where AI isn't just a buzzword but a powerful ally in shaping the future of your business.

Embark on a journey into the future of customer engagement with Plan.Net Group and Adobe as they unravel the intricacies of the smart customer journey powered by artificial intelligence. Discover the transformative potential of AI in elevating conversion rates, tackling challenges from data quality to ethical considerations.

From personalized content to real-time adjustments, explore how AI seamlessly integrates into the collaborative effort of crafting an unparalleled customer experience.

AI Marketing
Age of innovation

With the launch of two AI Labs in Munich and San Francisco, right in Silicon Valley, the Serviceplan Group is responding to current marketing trends. Close cooperation and ongoing exchange between the two Labs will enable the Group to keep pace with the evolving technological requirements across the international markets. This unified approach positions the Group as a pioneer in delivering comprehensive, AI-enhanced digital marketing strategies and ensuring their implementations for brands and clients.

Introducing...The GLP Collection by our AI Lab Silverside AI in San Francisco.


'a chair made of bacon in the style of frank gehry wiggle side chair // a chair made of lettuce, round, modern, papasan // a modern chair made of whole tomatoes // a togo lounge chair sofa made out of loafs of bread // a tall cylinder jar of mayo with a blue cushion on the top, short chair legs on the bottom, mid century modern, photorealistic'

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KI in Media & Data

Artificial intelligence (AI) is not only changing the way we work, but also opening up new avenues for growth and innovation. As media experts, we see AI not just as a tool for automation and rationalisation, but as a gateway to new opportunities, greater innovation and more tailored solutions for our customers.

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Simon Fundner
Felix Bartels
Serviceplan Group
Global Client Development
Let's get in touch!

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