85

of the 767 CMOs surveyed within the CMO Barometer see AI as the most important marketing topic in 2024*

79

of respondents describe AI as very important or even critical for companies**

78

of the specialists surveyed state that artificial intelligence will change their own company within the next three years**

* Serviceplan Group, CMO Barometer, Results of the survey of 767 CMOs on the most important marketing topics in 2024
** Deloitte, State of AI in the Enterprise - 3rd Edition, results of the survey of 200 AI experts on artificial intelligence in German companies

INSIGHTS & KNOWLEDGE

 

Uncover the future of marketing with insights from Serviceplan Group's high-profile AI panel discussion, where industry giants Google and Microsoft share perspectives on AI's impact. Navigate the evolving marketing landscape with practical applications, discovering opportunities and risks.

Immerse your business in the AI revolution through the revolutionary AI Readiness Workshop, propelling your company into the forefront of technology and strategic marketing.

Dive into the dynamic world of AI with thaltegos at the forefront of innovation. Uncover the immense opportunities and potential risks of artificial intelligence as experts Dr. Michael Wolff and Dr. Maximilian Hausmann share insights. Discover how generative AI is already transforming businesses and explore key considerations, from responsible AI usage to data security.

Elevate your organization's AI readiness with thaltegos' comprehensive approach, offering actionable solutions and a roadmap for success. Join us on a journey where AI isn't just a buzzword but a powerful ally in shaping the future of your business.

Embark on a journey into the future of customer engagement with Plan.Net Group and Adobe as they unravel the intricacies of the smart customer journey powered by artificial intelligence. Discover the transformative potential of AI in elevating conversion rates, tackling challenges from data quality to ethical considerations.

From personalized content to real-time adjustments, explore how AI seamlessly integrates into the collaborative effort of crafting an unparalleled customer experience.

AI Marketing
Age of innovation

With the launch of two AI Labs in Munich and San Francisco, right in Silicon Valley, the Serviceplan Group is responding to current marketing trends. Close cooperation and ongoing exchange between the two Labs will enable the Group to keep pace with the evolving technological requirements across the international markets. This unified approach positions the Group as a pioneer in delivering comprehensive, AI-enhanced digital marketing strategies and ensuring their implementations for brands and clients.

Upgrade your campaign emotionally with the support of AI

Andreas Liebl

"Generative AI will have a significant impact on us over the next few years, enabling us to create content on the fly and generate more interaction with consumers that we never had before." 

Dr. Andreas Liebl

Keynote Speaker Innovation Day 2023

CEO appliedAI

Way of working

How we use the power of AI...

Take a look at our best cases.

Onboarding Experience

Offering: ÜberVerse

O₂ The Visible Net

ADC 101+1

THE ONE CLUB FOR CREATIVITY

The One Club for Creativity - ADC 101+1

Media-Solutions

KI in Media & Data

Artificial intelligence (AI) is not only changing the way we work, but also opening up new avenues for growth and innovation. As media experts, we see AI not just as a tool for automation and rationalisation, but as a gateway to new opportunities, greater innovation and more tailored solutions for our customers.

To our media solutions
How AI can be part of your business strategy?
How AI can be part of your business strategy?

Let’s talk: Our colleagues from the House of Communication Dubai share five ways of benefiting from AI and making it part of strategy based on needs and challenges.

Read more
Unleashing AI through Customer Journey Management
Unleashing AI through Customer Journey Management

Integrating Artificial Intelligence into marketing organizations is a colossal undertaking. The challenges are immense, from data complexity to skill gaps, ethical concerns, and the struggle to manage customer experiences holistically.

Read more
What about the legal certainty of AI?
What about the legal certainty of AI?

AI expert Kevin Proesel talks in our interview about the legal challenges when dealing with AI – and provides tips for companies who want to start working with AI.

Read more
Let's get in touch!
Simon Fundner
Felix Bartels
Serviceplan Group
Global Client Development
Let's get in touch!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.