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  • Behave.AI: Outsmarting, Not Outspending

    How brands create long-term relevance through entertainment, an understanding of their community, and media – rather than just buying short-term attention.
    Read more

  • Design & AI

    Generative AI challenges brand design: Marcel Krempin shows why brands need to think systemically to enable variance while remaining coherent.
    Read more

For individual solutions

You are welcome to discover our Houses of Communication, where you will find fully integrated and individualised offerings.

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Highlights
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TWELVE Media Platform as Typo on a colorful background

TWELVE is our platform for communication, inspiration and meaningful discussion. Using a variety of media formats, we address relevant topics, share practical knowledge and experiences, present new approaches and perspectives, and provide valuable insights.

TWELVE

  • Rügenwalder & Serviceplan Give Pop Fans €100K Media Space

    Rügenwalder Mühle, with Serviceplan Hamburg and Serviceplan Culture, gave Berlin pop fans €100K in media space, showing brands as enablers of culture and community.
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  • Serviceplan Group named Independent Network & Agency 2025

    Serviceplan Group was named Independent Network of the Year at Cannes Lions 2025, winning a record 19 Lions, while Serviceplan Munich earned Independent Agency of the Year.
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© Serviceplan Group 2026

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Sabrina Alberti-Hager
Corporate Communications
Sabrina Alberti-Hager
Serviceplan Group
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Sabrina Alberti-Hager
Sabrina Alberti-Hager
Serviceplan Group
Corporate Communications
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Felix Bartels
Global Client Development
Felix Bartels
Serviceplan Group
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Serviceplan Group
Global Client Development
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Nina Stechl
Human Resources
Nina Stechl
Serviceplan Group
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Serviceplan Group
Human Resources
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Our pearl in the port 

The story behid

The House of Communication Hamburg has anchored itself in the historic Elbhof since 2015, blending the city's unmistakable maritime charme with the pioneering spirit of Serviceplan, founded in Munich in 1970.

This is where Hanseatic pragmatism meets global ambition, where 450 brilliant minds work fully integrated to craft creative, individual solutions for brands big and small - with over 80 national and international clients currently partnering up in the port.

HocHamburg

Let's hang in Hamburg

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Guests who would like to reach the House of Communication Hamburg
can easily do so at the address Steinhöft 9, Hamburg, 20459

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What we offer

Fresh out of Hamburg

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We are not so much about words. We like to let our actions speak for themselves

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Bosch

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Mini

Minimalism

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Local stories

News

A person is sitting in a spacious airplane seat by the window, wearing a white outfit with delicate graphic lines.

Serviceplan Stages Lufthansa First Class Loungewear

09.11.2026 | News Article
Two people (Sofia Soto & Karin Immenroth) during a presentation in a bright event space. In the foreground, one person wearing a rust-colored blazer is speaking and gesturing with one hand. In the background, a second person wearing dark clothing, glasses, and an event badge is standing nearby. Large windows provide bright, natural light.

Behave.AI: Outsmarting, Not Outspending

09.11.2026 | Blog Article
Portrait of a person with long red hair wearing a suit decorated with colorful rhinestones, smiley faces, hearts, and rainbow motifs.

Kidult Economy: Why Adults Are Playing Again

02.11.2026 | Blog Article
A portrait of a person (Sarah Hinderer) against a dark blue-green background. The person is wearing a cream-colored knit sweater over a white top and silver hoop earrings. Shoulder-length brown hair frames the face. The person is looking directly at the camera. The image is styled as a professional business portrait with even lighting and a simple background.

Creators’ Paid Communities: Yay or Nay for Brands?

28.10.2026 | Blog Article
Two people (Alex Turtschan and Franziska Gregor) give a presentation to a seated audience. A standing table with an open laptop is positioned beside the presenters. A large screen in the background reads, “Reach has never been easier to buy. Relevance has never been harder to earn.” The room features a dark, grid-patterned wall.

Entertainment at Scale

28.10.2026 | Blog Article
Christine Wang is standing next to a small table with a laptop and holding a microphone during a presentation. A large screen displaying a slide with a QR code and graphic elements is visible in the background. Audience members can be seen in the foreground. The image shows a conference or workshop presentation in a professional event setting.

What European Marketers Can Learn from a Fast Moving Market

28.10.2026 | Blog Article
Zwei Personen (Carina Müller & Sophie von dem Bussche) stehen während einer Präsentation vor einer großen Bildschirmfläche. Die Person links hält eine Karte in der Hand und gestikuliert, während die Person rechts danebensteht. Beide tragen kleine Mikrofone. Im Hintergrund ist eine großformatige Präsentationsfolie in Blau- und Violetttönen mit mehreren Textabschnitten zu sehen.

If AI Can’t Read It, AI Won’t Recommend It

28.10.2026 | Blog Article
Two people (Stephan Kopp and Mika Riegger) are standing on a stage in front of a presentation slide on the topics of AI, search queries, and brand perception.

Being the Answer

23.10.2026 | Blog Article
An open copy of *Cosmopolitan* magazine lies on a light-colored surface. The right-hand page features an advertisement showing a perfume bottle, red flowers, and the slogan “This fragrance knows no bounds.” At the bottom of the page is additional information about the organization Doctors Without Borders. The left-hand page shows the magazine’s cover, which features a person.

Doctors Without Borders and Mediaplus: Perfume Advertising with a Message

21.10.2026 | News Article
A large audience gathered in a multi-level event venue, facing a stage where a speaker addresses the crowd.

Recap Innovation Day 2026

15.10.2026 | News Article
A person with long light-colored hair drives an electric wheelchair along an outdoor path. Motion blur in the background emphasizes movement, while a staircase is visible in the distance.

Wheels4Wheels turns scooter data into accessibility insights

14.10.2026 | News Article
A person (Stephan Kopp) holding a microphone is giving a presentation on stage in front of a large screen display at an event.

Dual-Optimized Content: Reaching Humans and Machines at the Same Time

13.10.2026 | Blog Article
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