Corporate Events
“Event” doesn’t quite cut it for us. These Serviceplan Group flagships are outlets for our expertise to help your brand succeed. This is where insights are imparted, trends are tackled and the future of marketing and advertising is shaped. Together.
These aren't our events. They're yours.
We're proud to provide opportunities for marketers to connect, exchange and learn. Here's the big 4.
Best Brands Awards
Let's gather, grow and get inspired
The largest and most important consumer ranking in Europe and the ultimate celebration of brand excellence! Each year, the Best Brand Awards honor Germany's top-performing brands – those that not only lead in sales but also capture hearts and minds.
Ahead of the awards ceremony, the Best Brands College offers a platform for renowned experts, speakers, and influencers to share fresh perspectives, trends, and real-life cases. In 2025, the spotlight was on ‘On the pulse of GenZ: How brands and employers can win over this generation’.
Innovation Day
Let's gather, grow and get inspired
Get ready for Innovation Day - where visionaries, industry leaders, and disruptors gather to explore the trends shaping tomorrow's marketing and tech landscape.
With cutting-edge keynotes, interactive masterclasses, and immersive innovation highlights, thsi is your chance to gain fresh insights and get inspired. Dive into the furure of marketing with us, and let's shape what's next.
CMO Community
Let's gather, grow and get inspired
The CMO of the Year Awards celebrate visionary leaders who excel in innovation, brand success, and entrepreneurial courage. Discover the standout CMOs shaping the future of marketing across the D-A-CH region and beyond.
Additionally, the Serviceplan Group publishes the CMO Barometer annually in collaboration with the University of St. Gallen. This internationally recognised study reveals the most important trends for marketing decision-makers.
Connect, learn, and be inspired by those who lead with purpose and creativity.
Brand Roadshow
Let's gather, grow and get inspired
The Brand Roadhsow brings together top marketing minds to explore cutting-edge strategies, trends, and successful brand stories. This event showcases innovative solutions that shape the future of brand communication.
Enage, learn, and elevate your brand's potential with expert insights from the leaders in the industry.
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Discover more about Serviceplan Group
About us
From the way we treat each other, to owning responsbility for the footprint we leave behind, here's what matters to us.
Art is culture. From colleagues canvases to contemporary collections. Explore how art is woven into the fabric of our HoCs.
We are a group, not a network. Internationally oriented. “ÜberCreative” and independent.
