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Behave | Innovation Day Recap

Brands know how to capture attention — but not always how to turn it into action. Real effectiveness begins when behavioural science closes the gap between what people say and what they actually do.

23.Oct.2025
Scaling AI | Innovation Day Recap

More marketing organizations are scaling AI — shifting the power axis between machine, brand and human. The real challenge begins where transformation reshapes team identity and ways of working.

23.Oct.2025

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In this edition of TWELVE Mail, we celebrate what we’ve achieved together – record-breaking results, creative excellence, and bold steps toward AI and internationalization. At the heart of it all are the people and ideas that show why #TogetherWeAreUnlimited is more than just a hashtag – from the “House of AI” to our ambitions in London.

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Sabrina Alberti-Hager

Corporate Communications

Sabrina Alberti-Hager

Serviceplan Group

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Sabrina Alberti-Hager

Sabrina Alberti-Hager

Serviceplan Group

Corporate Communications

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Simon Fundner

Global Client Development

Felix Bartels

Serviceplan Group

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Simon Fundner

Felix Bartels

Serviceplan Group

Global Client Development

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Nina Stechl

Human Resources

Nina Stechl

Serviceplan Group

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Nina Stechl

Nina Stechl

Serviceplan Group

Human Resources

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Building Best Brands

Why us? With our experience from over 50 years of work, a fully integrated way of working and our ÜberCreativity as a creative narrative for our approach, we turn your brand into a best brand.

BMW

Made for discovery.
Our image campaign for BMW Motorrad brings unique landscapes to life, that creatively reference national flags through photography, CGI, and the Serviceplan Gen.AI tool

MEIER LOGISTICS

EMILY & NOAH bags have been adding a splash of color to the world for a long time – and now they're brightening up the social media world too! Discover styles that match every look and every personality.

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AC Milan

AC Milan raises awareness of Italy's Article 131, which allows mothers to pass on their surname by having players wear jerseys with their mothers' names to support a significant change.

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WHAT MOVES US

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#TOGETHERWEAREUNLIMITED

With "Together we are unlimited," we continue our integrated approach – strengthening brands and helping them stay ahead of their time through collaborative thinking, action, and creation.

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TWELVE MAIL

In the latest newsletter edition, we celebrate achievements, creativity, and progress in AI and internationalization – driven by the people and ideas behind #TogetherWeAreUnlimited.

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House of AI

The Serviceplan Group presents “House of Communication – Artificial Intelligence,” an integrated AI solution that combines data, creativity, and technology to make marketing processes more efficient and measurable.

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House of AI

Welcome to the House of Communication

With passion, creativity and dedication, we successfully won over Burger King, Motel One and Indeed – and look forward to working together.

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SERVICEPLAN GROUP AMONG THE BEST AGENCIES OF 2025

Ad Age recognizes us as one of the best agencies of the year – for outstanding creative work, socially relevant campaigns, and our investments in AI innovation.

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Uebersicht, Feature / Verleihung der Best Brands Awards 2024 im Hotel Bayerischer Hof in MÃ¼nchen am 27.02.2024 / Foto: BrauerPhotos / G.Nitschke fÃ¼r Best Brands

Record Year for Serviceplan

Despite global economic challenges, Serviceplan Group can look back on a year marked by outstanding creative achievements, the expansion of its AI initiative and a successful international focus.

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BEST BRANDS

Renowned experts and speakers presented the latest trends, insights, and case studies on brand management at the Best Brands College held at the House of Communication in Munich.

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BEST BRANDS GERMANY

INNOVATION DAY

Der Innovation Day lädt Entscheider:innen aus Wirtschaft, Medien und Politik ein, um unter dem Leithema "Together Unlimited" die Verbindung von Mensch und Technologie zu beleuchten.

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INNOVATION DAY 2025

THE CMO BAROMETER 2025

AI, markets, brand management – the CMO Barometer 2025, a study by the Serviceplan Group and the University of St. Gallen, reveals what truly matters for CMOs right now.

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HIGHLIGHTS
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Expertise across the board

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Big Data and media expertise to increase your visibility and reach.

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Expert consulting for your strategic solutions.

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Artificial Intelligence

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Cultural Marketing

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Make | Production Powerhouse

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Integrated Brand Power

Your partner for fascinating communication & content around your brand.

Serviceplan Serviceplan

Your partner for optimizing media & data in real time.

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Your partner for digital experience and technology services.

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Shaking up the discourse

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The group

At our Houses of Communication, we combine all our services tailored to your individual needs.

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Mission & Vision

We are a group, not a network. Internationally oriented. “ÜberCreative” and independent.

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Your career

Find out more about your career opportunities & get to know us as an employer.

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Felix Bartels

Felix Bartels

CMO

Serviceplan Group

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