Emily & Noah

When planning our summer shoot for EMILY & NOAH, we faced a familiar yet growing challenge: how do we capture the feeling of sunshine, lightness, and southern flair without the effort and expense of traveling abroad? Until now, most of our shootings took place in Cologne. But for this collection, that simply wasn’t enough. We envisioned Mediterranean colors, warm southern light, and that effortless vacation vibe – ideally from Lisbon or Barcelona.

But the reality was different: the organizational effort, travel costs, team logistics, and resource consumption made an international production hard to justify. At the same time, a standard studio setup felt too static – our visual ambition had outgrown its limits.

We needed a new, smart solution that combined creative freedom with efficiency and sustainability.

A brand as full of personality as EMILY & NOAH deserves visuals that are just as diverse. To bring this idea to life, we took a unique approach for our social media shoot: we staged it using AI-generated backgrounds – stepping into bold, new creative territory. What might look like a classic photo shoot at first glance is actually an innovative mix of real models and virtual environments.

So why is that so cool? Simple: with AI-generated settings, we can showcase the bags in a wide variety of surroundings – without ever having to change locations. It saves time and resources while unlocking entirely new creative possibilities.

EMILY & NOAH stands for joy, color, and the courage to be individual. Our visual concept reflects exactly that. Thanks to the AI environments, we created vibrant, playful, and dynamic scenes that match the designs of EMILY & NOAH perfectly. The mix of real people and digitally created spaces creates an exciting contrast – turning each image into a small piece of art.

At the same time, the focus remains clearly on the bags – the AI enhances the scene but never steals the spotlight. The result: fresh, modern visuals that spark curiosity, surprise, and inspiration.

And the best part? We can adapt and evolve our visuals with total flexibility – no expensive travel productions required.

For us, this project marks a step into the future of photo and video production – sustainable, creative, and full of possibility. And for the community? A new, exciting perspective on EMILY & NOAH.