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In this edition of TWELVE Mail, we celebrate what we’ve achieved together – record-breaking results, creative excellence, and bold steps toward AI and internationalization. At the heart of it all are the people and ideas that show why #TogetherWeAreUnlimited is more than just a hashtag – from the “House of AI” to our ambitions in London.

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Sabrina Alberti-Hager
Corporate Communications
Sabrina Alberti-Hager
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How can a #FuturePositive mindset empower companies and individuals to shape a better tomorrow? Optimism is a powerful renewable energy – fueling ideas, action, and change. Dive into the latest edition of TWELVE for inspiring insights, practical strategies, and a fresh dose of future positivity about what lies ahead!
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Why "Made in Germany" is trusted more on a global than a national level, old quality labels such as "German Engineering" are losing their relevance and how German brands can establish themselves as humane and progressive in the future – Stefanie Kuhnhen and Stefan Baumann on our study "The Future of Made in Germany".
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Gen Z is sometimes seen as addicted to social media and detached from reality. But we can learn a lot from how they use digital spaces and are reprogramming the social system.

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Ready for the Accessibility Act? AI agents facilitate WCAG implementation, helping companies build an inclusive web presence.
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In an era where AI offers endless possibilities for content creation, one question remains: How can brands create emotional resonance?
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2025 began with increasing business and marketing pressures. Agencies face rising expectations. Time to review, transform and prepare for the future with more efficient processes.

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A CEO is more than a leader – they’re a brand. How do they build trust, inspire loyalty, and shape a future where authenticity and connection matter most?

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