Architects of Trust and Blacksmiths of Reputation

We are architects of trust and craftsmen of influence – shaping the future of reputation with strategic foresight and creative precision. 
Because those who actively shape their reputation don’t just remain relevant – they shape the debate.

We build best reputation. 

Strategic Lobbying

We stand for lobbying with integrity and substance – strategically driven, transparent, and designed for real impact. 
We bring your messages where decisions are made – with political instinct, trusted access, clear objectives and perfect timing. 
Through our unique position within the Serviceplan Group, we seamlessly connect Public Affairs with PR, media, content and creative – all close, all geared toward maximum effect.

Der Bundestag am 19.02.14 in Berlin. / Foto: Tobias Koch (www.tobiaskoch.net)
Der Bundestag am 01.02.13 in Berlin. / Foto: Tobias Koch (www.tobiaskoch.net)

AI Policy Monitoring

With our proprietary, AI-powered Serviceplan Policy Monitoring, we identify political risks, topics and trends in real time. 
In no time, we configure a customized industry radar – flexible, auditable, and fully GDPR-compliant. 
This gives you the decisive information edge – before political decisions become business-critical.

Reputation Narratives

We create strategic narratives that build trust, provide direction, and generate targeted impact. Our narratives strengthen reputation, sharpen messaging, and resonate where political and societal relevance is at stake.

Thanks to our close collaboration with the PR, communications and creative teams within the Serviceplan Group, we don’t just shape narratives – we turn them into real reach and visibility. 

Serviceplan Public Affairs Reputation Narratives Visual
Das Bundeskanzleramt am 26.04.23 in Berlin. / Foto: Tobias Koch (www.tobiaskoch.net)

CEO Positioning

We craft your voice as s the unmistakable presence of your organization – visible, relevant, and credible in political and societal discourse. 
As a thought leader with integrity and strategic depth, we position you in the debates where leadership is needed, opinion is formed, and influence is earned. 

Agenda Setting

We identify tomorrow’s issues before they spark public debate. 
With targeted agenda leadership, we position your message early – before others claim the space. 
Your voice doesn’t just participate in the conversation – it starts it.

Der Bundestag am 19.08.15 in Berlin. / Foto: Tobias Koch (www.tobiaskoch.net)

Strategically connected. Operationally integrated.

Located in the heart of Berlin’s political district, we work side-by-side with all communications disciplines within the Serviceplan Group – PR, media, design and digital – embedded in daily collaboration. This results in solutions that are not only politically relevant, but publicly powerful.

Let's get in touch!
Holger Scharnofske
Holger Scharnofske
Serviceplan
CFO
Let's get in touch!

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