#TOGETHERWEAREUNLIMITED
Within #TogetherWeAreUnlimited, Efficiency responds to the growing demands of modern marketing: more touchpoints, more personalisation, more speed and more impact. All with the same or less resources. By combining AI-powered workflows with human strategic expertise, we streamline processes and accelerate execution. Together, we turn every investment into measurable impact while maintaining velocity. And that’s how we keep building best brands.
Enjoy this selection from our current TWELVE magazine, featuring expert perspectives on efficiency in modern marketing.
From “Velocity: The new currency of brand management” Why cooperations are so vital in the new brand world” Jens Christian Jensen. P165
In an increasingly unpredictable market, traditional planning is losing relevance. The instinctive response in many organisations is to push for more efficiency. But efficiency alone is not enough to make brands fit for the future. Instead, velocity is emerging as a critical capability. It is not a technology or a methodology, but a measure of how well organisations are prepared to act, adapt and move forward.
The building blocks already exist: talent, technology and data. The real challenge is how they are combined.
Brands, act with speed NOW!
• Review organisational structures to remove friction and enable speed
• Invest in modular systems that allow flexible recombination
• Treat data integration as a strategic priority to unlock actionable insight
• Enable teams across the value chain using existing technology and data
“Velocity rarely fails because of a lack of willingness to change. It fails because of architectures that were designed for stability rather than agility.”
Chief Strategy Officer
Plan.Net Group
From “Quo Vadis, AI Agents?” Dr Peter Haller, Katrin Krall, Sebastian Küpers. P41
AI is moving beyond language models towards active agents that can act, decide and interact autonomously. This marks a fundamental shift in how digital systems operate. Instead of tools that support individual tasks, AI agents form connected systems that execute processes, coordinate workflows and interact with users in entirely new ways.
This signals a new paradigm of interaction. AI agents are not just enhancing efficiency, they are redefining how companies operate, scale and engage. Those who engage early will shape standards. Those who wait risk losing control.
How brands can act:
• Experiment now: Platforms like Sōkosumi make agent-based services tangible, helping teams build experience and flexibility early
• Build infrastructure: Ensure systems are compatible with multi-agent environments and future integrations
• Develop a strategy: Prepare to engage customers effectively in this new environment and build lasting relationships
“We are at the dawn of an era that will be bigger than mobile or social media. AI agents aren’t just tools, they are the next operating system of our digital world.”
Director Client Services Agentic AI
Plan.Net Studios
Efficiency is one of our three marketing vitals.
Read more perspectives on emotional connection and brand experiences.
