Get to know your target audiences anew through real conversations
Experience Persona.AI in action and discover how interactive conversations with target audience avatars deliver insights that directly improve campaigns and media planning.
The challenge:
From studio research to AI-driven audience understanding
Traditional target audience research is slow, expensive and often fails to provide actionable guidance. Weeks of planning, recruitment and evaluation deliver results that quickly become outdated. Small sample sizes and artificial studio environments make transferability difficult. Moreover, insights are often purely descriptive – lacking in interactivity or creative impulse. Small sample sizes and artificial studio environments make transferability difficult, limiting implementation to strategies and campaigns.
The solution:
Persona.AI brings target audience research to life
With Persona.AI, target audience understanding becomes dynamic and interactive. The platform enables direct conversations with AI-based personas that are grounded in current behavioural, media and contextual data to create realistic insights into lifestyles and motivations. Persona.AI combines qualitative depth with quantitative precision, and translates insights directly into strategy, targeting and media planning.
Why use Persona.AI?
Our expertise for your success
"What excites me most about Persona.AI? That we can finally stop speculating about target audiences. Instead, we can speak with them, anytime, about any topic. This completely transforms how quickly and precisely we can make strategic decisions."
Director Global Data Projects
Mediaplus Group
Persona.AI FAQs
Persona.AI is an AI-based platform that reimagines target audience research. Instead of classical studies with small sample sizes, it enables genuine dialogues with data-driven AI personas. These personas are based on a specially trained LLM as well as current behavioural, media and contextual data, delivering fresh, scalable insights for marketing, media and communications at any time.
With Persona.AI, you can speak with your target audience, almost as if you were sitting together in a Teams call. Instead of real interviews, you conduct digital conversations with AI-based target audience representatives. These avatars are generated from current behavioural, media and contextual data. This creates vibrant, interactive dialogues that deliver genuine insights, quickly, flexibly and without traditional market research effort.
Persona.AI combines various data sources: behavioural data, media usage data, sociodemographic information and contextual data. These are continuously updated and interconnected using machine learning. The result: realistic, valid and constantly current target audience models for informed marketing decisions.
Persona.AI is aimed at companies that want to better understand their target audiences and optimise communications in a data-driven manner. Brand managers, marketing and media teams gain deep, current insights, without complex studies. We offer our clients an innovative tool with Persona.AI to make consumers directly tangible and align strategies more precisely.
Unlike traditional studio research methods, Persona.AI delivers insights in seconds rather than weeks. The elaborate recruitment, moderation and evaluation processes are eliminated. The AI dialogues are scalable, adaptive and continuously current, for deeper, action-oriented target audience understanding with direct impact on campaigns.
Yes. Persona.AI works exclusively with anonymised and aggregated data. No personal information is processed. The platform fulfils all relevant data protection guidelines, including GDPR, and ensures that insights are gained ethically, transparently and securely.
No. All data from persona conversations is used exclusively for analysis and evaluation on behalf of clients. Use for AI training purposes or other external purposes is excluded. Data protection and confidentiality have the highest priority at Mediaplus.
Let your target audiences speak for themselves with Persona.AI
Transform data into dialogues and insights into action. Persona.AI makes your target audience tangible and delivers new perspectives for communications, brand and media.
