Ready for the future of moving image?
The challenge:
Fragmented video landscape without unified planning foundation
Media consumption is shifting continuously: traditional television, connected TV, streaming platforms, YouTube and social video share audiences' attention. This diversity of video channels brings a central challenge: there is no longer a single data source that makes all channels comparable. Previously, a single TV planning tool enabled sound reach planning – today, this comparability is missing across the entire video ecosystem.
The solution:
Cross-channel planning with data-driven precision
The Total Video Integrator from Mediaplus creates the missing comparability. The tool consolidates reach data from market-relevant sources, including AGF for linear TV, YouTube Reach Planner and self-booking tools for social video. For the first time, this creates a holistic view of net reach across all video channels.
Why use Total Video Integrator?
Towards optimal video strategy together
Take your media strategy to the next level with precise data
Our expertise for your success
Total Video Integrator FAQs
Joint sessions with the Video Excellence Centre at Mediaplus are efficiently possible. Calculations are completed within minutes, so various mix scenarios can be tested directly in a demonstration.
The TVI was originally developed for the German market and is considered a success story there. The global rollout is currently underway – the tool is being made available for additional markets to establish the total video approach internationally. Mediaplus is actively driving the expansion.
AGF data is used for traditional TV. Connected TV and instream are based on GBI, Digital Facts, DNA and the AGF Reach Planner. YouTube planning is carried out via the Reach Planner. Social video is mapped via the platforms' self-publishing tools. All sources are harmonised to a common basis.
The TVI is not a self-service tool but is operated by the Video Excellence Centre at Mediaplus. The tool requires strategic groundwork – which channels should be part of the mix, what role do they play, what contact frequency is targeted. Purely automated use without professional classification would not be purposeful.
Yes, the Total Video Integrator integrates impact factors from studies such as the Bewegtbildäquivalenzstudie. If social video achieves lower impact per contact than traditional TV, this is weighted in the optimisation. The tool thus plans not only by reach but also by relative impact.
Start with data-driven video planning
Discover how the Total Video Integrator takes your media strategies to the next level
