Services
All Services
Highlights
All Highlights
  • Design ohne Titel - 1

    Heated Rivalry: How Fandoms Create New Brand Spaces

    What brands can learn from “Heated Rivalry”: How series create community and become a stage for relevance, attitude, and genuine brand connection.
    Read more

  • Why Your Brand Might Vanish From the Purchase Journey in 2026

    Agentic Commerce is reshaping shopping as AI agents make purchase decisions. Brands must adapt data, content and commerce media to stay visible.
    Read more

For individual solutions

You are welcome to discover our Houses of Communication, where you will find fully integrated and individualised offerings.

Let's talk
Highlights
All Highlights
TWELVE Media Platform as Typo on a colorful background

TWELVE is our platform for communication, inspiration and meaningful discussion. Using a variety of media formats, we address relevant topics, share practical knowledge and experiences, present new approaches and perspectives, and provide valuable insights.

TWELVE

  • Mediaplus Group Wins Burger King® Germany Media Account

    The House of Communication becomes the House of Whopper: Starting in January 2026, Mediaplus Group will take over the media account for Burger King® Germany.
    Read more

  • Serviceplan Group & Phrenos Win EU Commission's Flagship Contract

    Serviceplan Group with Phrenos win European Commission’s flagship 360° communication campaigns contract managed by the Directorate-General for Communication.
    Read more
Serviceplan Logo on a decorative background image
Serviceplan

Expertise for (Über)Creativity & Content
Mediaplus Logo on adecorative background image
Mediaplus

Leading independent media agency with 2,500 experts at 25 locations worldwide. Data-driven media consulting, planning and implementation for maximum efficiency.
Plan.Net Logo on adecorative background image
Plan.Net

Expertise for Digital Experience & Technology

© Serviceplan Group 2026

locations
Get in touch with us
Sabrina Alberti-Hager
Corporate Communications
Sabrina Alberti-Hager
Serviceplan Group
Let's get in touch!
Sabrina Alberti-Hager
Sabrina Alberti-Hager
Serviceplan Group
Corporate Communications
Let's get in touch!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Simon Fundner
Global Client Development
Felix Bartels
Serviceplan Group
Let's get in touch!
Simon Fundner
Felix Bartels
Serviceplan Group
Global Client Development
Let's get in touch!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Nina Stechl
Human Resources
Nina Stechl
Serviceplan Group
Let's get in touch!
Nina Stechl
Nina Stechl
Serviceplan Group
Human Resources
Let's get in touch!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Sabine Rössing
New Business & Marketing
Sabine Rössing
Mediaplus
Let's get in touch with us!
Sabine Rössing
Sabine Rössing
Mediaplus
New Business & Marketing
Let's get in touch with us!
Bitte geben Sie eine gültige E-Mail-Adresse ein

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Make brand relevance measurable in buying situations

Discover how smart data takes your media strategies to the next level.

Book a consultation now

The challenge:

Steer mental presence strategically

Physical availability at the point of sale is not enough. Brands must be present in relevant buying moments – when decisions are made. Traditional methods for identifying Category Entry Points are laborious, time-consuming and expensive. Determining relevant buying situations through quantitative studies takes weeks and ties up considerable resources. Mediaplus has developed Purchase.AI, a solution that revolutionises this process.

The solution:

AI-powered mental availability analysis in days instead of weeks

Purchase.AI combines AI-based identification of Category Entry Points with standardised surveys. The technology automatically determines the top 15 buying situations in a category, as valid as conventional studies. In the second step, a compact survey measures brand association. The result: Precise insights into mental availability with reduced effort and accelerated implementation.

Learn more about Purchase.AI

Why use Purchase.AI?

Precision through AI analysis

AI-powered identification of the top 15 Category Entry Points delivers highly relevant buying situations and needs for the respective category. The results match the accuracy of traditional studies.

Efficiency in time and costs

Purchase.AI reduces effort considerably. What traditionally takes several weeks, the tool delivers in just a few days. Costs are in the low four-figure range – significantly cheaper than conventional methods.

Standardised comparability

The uniform methodology enables reliable comparisons between brands, competitors and across different measurement points. Trends and developments become transparent.

Comprehensive KPI capture

Purchase.AI measures all relevant Mental Availability metrics: Top-of-Mind values, mental presence at Category Entry Points, association spectrum, Mental Market Share and Distinctive Assets. The target group can be narrowed down by age and gender.

Competitive comparison integrated

The tool shows at a glance where the brand stands compared to main competitors. A matrix displays which buying situations are already occupied and where strategic opportunities lie.

Action recommendations based on data

Purchase.AI delivers not just numbers, but concrete starting points: Which Category Entry Points should be strengthened? Where are gaps compared to the competition? Which assets are truly distinctive?

Optimise strategy with Purchase.AI

Book a consultation now

Our expertise for your success

Minh Thuy Nguyen

Global Director Behavioral Consulting

Minh Thuy Nguyen

Makes mental availability measurable with Purchase.AI through AI-powered identification of category entry points and precise brand association analysis.

Enzo Ricciulli

Global Lead AI & Innovation

Enzo Ricciulli

Develops AI automation for the agency of the future – where technology meets fresh ideas.

Karin Immenroth

Managing Director

Karin Immenroth

Leads global data transformation at Mediaplus. Develops AI products that turn data into growth drivers.

Purchase.AI FAQs

Purchase.AI requires just a few days to a maximum of one week for implementation. In comparison, the traditional determination of Category Entry Points alone often takes a week or longer – without the subsequent analysis.

Purchase.AI works across categories. The tool is particularly relevant for brands in highly competitive markets where mental availability is crucial for purchase decisions – such as FMCG, beverages, Quick Service Restaurants or Consumer Electronics.

The AI analysis is based on extensive training data and has been validated against traditional quantitative studies. The agreement of identified Entry Points is over 90 per cent.

Purchase.AI automates the most laborious part – identifying relevant buying situations. Validation still takes place through standardised surveys. The result: Same quality with significantly reduced effort.

Yes. Purchase.AI enables follow-up analyses at reduced costs. The standardised methodology makes comparisons between different target groups, markets or time points possible.

Customers define themselves which main competitors are relevant. Purchase.AI integrates these into the measurement and presents the results comparatively.

Purchase.AI captures brand-typical elements such as colours, logos, slogans or characteristic product features. The analysis shows which assets are truly distinctive and contribute to mental availability.

The first analysis costs €4,900, follow-up measurements €3,900. This positions Purchase.AI significantly below traditional studies with comparable validity.

Build mental availability systematically – with Purchase.AI

Purchase.AI makes Mental Availability measurable, comparable and controllable. Mediaplus combines AI efficiency with validated methodology and delivers insights in just a few days that inform strategic decisions.

Start Purchase.AI analysis

More Mediaplus Data solutions

Track AI
Track.AI

Track.AI: Automatic synchronisation of all campaign data in real time. One dashboard instead of fragmented reports – AI-ready for efficient control.
Data Ecosystem
Data Ecosystem

Mediaplus Data Ecosystem: All marketing data, tools and dashboards in one place. One login, one truth – for transparent, strategic decisions.
Predict AI
Predict.AI

Predict.AI: AI-powered marketing mix analysis shows which channels drive revenue. Clear recommendations for action regarding budget and performance.
Audience AI
Audience.AI

Mediaplus Audience.AI delivers AI-powered audience analysis in seconds: demographics, preferences, consumer behaviour and media usage for strategic planning.
NERO AI
NE.R.O. AI

NE.R.O. AI: AI analyses over 150,000 articles daily for relevant advertising environments without cookies. 21% more clicks, 90% longer dwell time, GDPR compliant.
Optimize.AI
Optimize.AI

Optimize.AI: AI analyses campaign data in real time and provides immediately actionable recommendations. Identify trends and anomalies, optimise your budget.
Persona AI
Persona.AI

Persona.AI: Interactive conversations with AI avatars representing your target group. Qualitative depth meets quantitative precision – for directly usable insights in real time.
Pretest
Pretest.AI

Pretest.AI: AI analysis of advertising materials in minutes instead of weeks. Precise forecasts on sales impact and brand strength – 10 times faster, at a fraction of the cost.
Research AI
Research.AI

Research.AI by Mediaplus: AI-generated market research in minutes instead of months. Automatic interviews, structured insights, over 90% accuracy.
TVI
Total Video Integrator

Total Video Integrator: Harmonised planning across all 8 video channels. AI-optimised budget allocation for maximum net reach instead of duplicate contacts.
Previous
Next
Let's get in touch!
Sabine Rössing
Sabine Rössing
Mediaplus
New Business & Marketing
Let's get in touch!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This might also be of interest to you:

Mediaplus Data Overview

Back to Mediaplus Data
Back to Mediaplus