Creative quality determines campaign success – Pretest.AI provides the foundation for targeted decisions
Discover how smart AI analyses take your media strategies to the next level.
The challenge:
Speed meets quality
Pre-testing ties up resources: panel surveys take days to weeks, cost several thousand euros per asset and limit the number of testable variants. In pitch situations or international campaigns with multiple creatives, there is often no time for well-founded validation. The result: decisions are based on assumptions rather than data – with corresponding risks for performance and budget.
The solution:
AI-based pre-testing in minutes
Pretest.AI analyses advertising assets automatically based on over 250,000 benchmark evaluations. The platform assesses video and static advertising assets across 15 performance metrics – from sales potential to brand strength and entertainment value. Results are available within 15 to 30 minutes. Mediaplus offers the tool as an integrated component of the creative process and provides support with the strategic interpretation of results.
Why use Pretest.AI?
Pretest.AI scales advertising asset testing for pitch situations, international campaigns and ongoing optimisation
Our expertise for your success
Pretest.AI FAQs
Initial insights are generated within 15 to 30 minutes after uploading the asset. With additional chart preparation by Mediaplus, complete reports are available after 1 to 2 hours.
Pretest.AI assesses 15 metrics: sales probability, brand strength, impact score, enjoyment, attention, comprehensibility and other diagnostic KPIs. Additionally, progress curves show at which points in the video peaks or weaknesses occur.
Yes. In addition to video formats, static ads are also analysed. The benchmark basis includes both moving image and static advertising assets.
The models have been validated against traditional panel pre-tests. The agreement is high enough to secure strategic decisions. Mediaplus deploys Pretest.AI primarily where speed or scaling is critical.
The tool supports TV, YouTube, Facebook, TikTok and other platforms. Benchmarks are available for over 20 markets worldwide. Target audiences can be defined by age and gender.
The price per asset is €1,500; for larger volumes or multi-market setups, package prices are available.
Pretest.AI is not a complete replacement for qualitative or depth-psychological panel studies, but rather a complement for rapid, scalable validation. It is particularly suitable for preliminary screenings, pitch situations and ongoing optimisations.
Pretest.AI is developed and operated by a specialised service provider. Mediaplus integrates the tool into the creative process and handles strategic interpretation and reporting.
Pretest.AI makes pre-testing scalable
Accelerate creative testing, secure campaign success, deploy budgets more efficiently.
