AI-powered audience targeting without cookies
Discover how smart data takes your media strategies to the next level.
The challenge:
Targeting without third-party cookies
Two-thirds of all internet users can no longer be identified via third-party cookies today. Classic cookie-based targeting is losing reach massively, whilst data protection regulations and browser restrictions increase the pressure further.
Advertisers face the question: How do you reach the right target audience when personal data disappears?
The solution:
AI-powered targeting
NE.R.O. AI relies on Universal Data Signals instead of cookies and personalised IDs. The NE.R.O. AI Engine analyses over 150,000 new editorial articles daily using a Large Language Model and recognises:
- Interests & Intent (e.g. product search, lifestyle topics)
- Emotional Signals (e.g. joy, motivation)
- Values & Psychographic Characteristics (e.g. sustainability, control, community)
Advertising is delivered exactly where the context matches the brand and user motivation optimally – at article level, in real time and completely cookieless.
How it works
Why use NE.R.O. AI?
Leverage all target group signals
Reach your target audience based on their interests and lifestyle or address users with concrete purchase intent (e.g. in the context of product comparisons or targeted information searches).
Use psychographic signals to reach your target audiences on a value basis – using predefined archetypes or according to individual definitions (e.g. strong achievement orientation, high sustainability awareness, need for harmony).
Retail signals (e.g. valuable first-party data on brand preferences) can also be transformed into cookielessly activatable audiences using AI.
The NE.R.O. AI technology guarantees the highest degree of individualisation and precision: target audience descriptions of various kinds (even individually defined personas) can be activated cookielessly and without the use of personal data in the open web.
Our expertise for your success
NE.R.O.AI FAQs
NE.R.O. AI goes far beyond keyword matching: it analyses semantics, emotions, intent and conveyed values – at sentence level and using a Large Language Model. This enables significantly more precise audience targeting.
NE.R.O. AI analyses over 150,000 new editorial articles from premium publishers in the programmatically available web daily – no social media data, no user profiles.
Yes, NE.R.O. AI is trained in over thirty languages and available internationally, for example in DACH, UK, USA, France, Italy, Spain, Poland and many other markets.
Yes, NE.R.O. AI can be seamlessly integrated into common DSPs and works with a wide variety of formats.
NE.R.O. AI works with a wide variety of digital formats from the display, mobile and video sectors. In addition to common standard formats, this includes large-format high-impact solutions.
Ready to test cookie-free audience targeting?
Mediaplus Realtime offers NE.R.O. AI, the future-proof alternative to third-party cookies. Reach your target group precisely, scalably and in compliance with the GDPR.
