No cookies. No standard targeting.
Challenge
There are many outdoor enthusiasts. However, without cookies and IDs, their digital behavior is difficult to identify. For Schöffel, the goal is to activate precisely these individuals—not estimated, but modeled based on actual purchasing patterns. Traditional targeting is insufficient for this purpose.
Purchases become profiles. Profiles become impact.
Solution
For the first time, we are linking real purchase data with AI-based target group models. Our technology identifies buyer groups based on their purchasing characteristics (e.g., merino shirts or UV caps), derives types such as “slow travelers” or “performance-oriented rationalists” from this, and translates them into relevant thematic environments. The campaign runs without cookies, is context-based, and programmatic.
Key Facts
“We show how real purchase data makes digital marketing more precise and effective—without the need for traditional IDs.”
Mediaplus Austria
AWARDS
webAD Award
in the category “Best Cookieless Solution”
