Wien Nord Serviceplan and Drei present new Christmas campaign
18.11.2025
„Lebe ho ho hoch Drei.“ – Under this motto, Drei and Wien Nord Serviceplan launched their major Christmas campaign for 2025 on November 5.
Christmas is the time for mobile phone deals, and at Drei, that means everyone can look forward to the best this year. Because Drei's mobile phone freedom makes the best premium smartphones affordable for everyone.
The idea behind the campaign is as simple as it is relevant: the famous question at Christmas parties, which always comes up sooner or later when it's time to take a group photo: “Who has the best cell phone?” From now on, everyone can answer “Me!” Thanks to Drei's cell phone freedom, everyone can now afford a premium smartphone – without a down payment. A typical Christmas moment is thus transformed into a humorous scene: everyone pulls out their new premium smartphones at the same time and shouts “Take mine!”
“With Handyfreiheit, we are opening up access to premium smartphones for everyone. Because at Drei, we believe that everyone deserves the best, and not just at Christmas,” explains Natascha Siegl, Head of Brands and Communication at Drei.
“The central idea that now everyone simply has the best cell phone runs through the entire campaign, with the best translation for each medium, from social media to radio,” adds Georg Rernböck, Creative Director at Wien Nord Serviceplan.
Together with the film production company Kaiserschnitt Film, directed by Rupert Höller, commercials were created for TV, cinema, and online. The photos were taken by Marko Mestrovic and form the basis for the key visuals that will be used across all channels in the new brand look launched this summer. Together with UM PanMedia, Drei is ensuring broad coverage – from TV and radio to out-of-home and digital measures in the display area.
With this campaign, Drei once again underscores its innovative strength and shows what it means to live “Hoch Drei” (High Three).
Credits:
Filmproduktion: Kaiserschnitt Film
Regie: Rupert Höller
Fotograf: Marko Mestrovic
Tonstudio: Blautöne
