Elevate your data strategy with Data Ecosystem
The Data Ecosystem eliminates fragmentation in your data landscape. Instead of isolated dashboards, scattered spreadsheets and different system access points, the platform offers central access to all relevant information.
The challenge:
Fragmented data landscapes slow down decisions
Companies today face growing complexity in data governance. Different data sources, multiple dashboard solutions, lack of standardisation and individual setups per client lead to high manual effort. The result: teams work with inconsistent data, coordination becomes laborious, strategic decisions are delayed. This fragmentation prevents efficient access to business-critical insights.
The solution:
One ecosystem, one truth, one click
The Mediaplus Data Ecosystem creates the single source of truth for marketing and business data. The platform integrates commercial, operational and analytical levels within a unified framework. Existing systems are not replaced but intelligently connected. Through role-based access with single sign-on, all stakeholders, from global to local teams, gain access to consistent, current information. The result: faster decisions, more efficient collaboration, measurable transparency.
How it works
Why use Data Ecosystem?
Discover in a personal conversation how the Data Ecosystem transforms your data landscape.
Our expertise for your success
Data Ecosystem FAQs
Implementation occurs in phases. After initial system integration and rights assignment, the first users can access the consolidated data foundation within a few weeks. Complete roll-out depends on the complexity of the existing system landscape but typically occurs within two to three months.
The system supports common marketing platforms, CRM systems, analytics tools, ad servers and proprietary databases. Via standardised API interfaces, virtually all systems that provide data in structured form can be connected. Mediaplus assesses technical feasibility during initial consultation.
The Ecosystem does not replace tools but connects them. Unlike individual dashboards, the platform creates a meta level through which all existing systems become centrally accessible. This eliminates the need for multiple logins and enables cross-system analyses based on a unified data foundation.
All access occurs via role-based permission systems with single sign-on. Audit logs document all access activities. Data storage takes place in certified data centres according to GDPR requirements. Mediaplus implements client-specific security guidelines as required.
The architecture was explicitly developed for global deployment scenarios. Central governance rules can be combined with local adaptations. Markets can utilise different data sources whilst the overarching structure remains uniform. This enables both global reporting and local in-depth analyses.
The Ecosystem implements validation rules during data integration. Inconsistencies are automatically detected and can be corrected based on rules. For critical business metrics, quality thresholds can be defined that trigger automatic notifications when undercut.
Operational effort reduces significantly compared to fragmented individual solutions. Updates occur centrally, rights management is standardised, data updates run automatically. Mediaplus offers managed service options for organisations that do not wish to provide their own resources for platform support.
Existing reports, KPI frameworks and analysis templates can be adopted. The platform supports the import of common formats and enables replication of existing reporting logic. This minimises transition effort and preserves proven analysis processes.
Ready to redefine central data governance?
Transform your data landscape with the Mediaplus Data Ecosystem. Schedule a no strings consultation and discover how the platform fulfils your specific requirements.
