Ready for measurable media decisions?

Discover how Predict.AI takes your media performance to the next level, individually, transparently and effectively.

The challenge:

Media budgets in the dark

Marketing leaders face the growing complexity of cross-channel budgets. Data protection restricts tracking, cookies are disappearing, and the impact of individual measures remains unclear. Decisions are frequently based on isolated KPIs or gut feeling rather than sound, comprehensive and comparable impact data, a genuine risk for efficient budget allocation and sustainable growth.

The solution:

Create transparency. Accelerate growth.

Predict.AI from Mediaplus makes media impact transparent and manageable. Using AI and marketing mix modelling, it shows which channels genuinely generate growth, entirely without third-party cookies and fully data protection compliant. Budgets can thus be simulated in real time, scenarios compared and investments aligned for maximum effectiveness, for faster, measurable and confident decisions along the complete brand funnel.

Why use Predict.AI?

Deployable worldwide

Ready for all markets, brands and organisational units, from pilot projects to global rollout. Predict.AI delivers consistent models and comparable results, independent of region, sector or market structure.

Tech-independent

Predict.AI integrates seamlessly into existing data architectures, independent of tools, platforms or vendor structures. Direct connection without complex restructuring or lengthy implementation phases.

White-label capable

The interface, reporting and narratives can be fully adapted to your brand. Thus the solution remains not only functional, but also embedded in your corporate identity from a communication perspective.

Unified model

A central, harmonised model ensures global comparability with simultaneous local precision. This means the same methodology, the same quality, but individually adaptable parameters for different markets and target audiences, with the option to assign different user permissions.

Rapid implementation

The process takes only a few days from data integration to activation, rather than many months. "Plug in, calibrate, activate" is how complex modelling becomes an operational, actionable control system.

GDPR-compliant and future-proof

Predict.AI was developed from the ground up for a cookieless future. The tool works exclusively with data protection-compliant, aggregated information and nevertheless enables in-depth impact analyses, entirely in keeping with a privacy-first approach. Data processing and data storage occur only within the EU.

Our expertise for your success

Alexander Dorst

Director Global Data

Alexander Drost

Passionate about advertising effectiveness research and combines years of experience in MMM and analytics.

Karin Immenroth

Managing Director

Karin Immenroth

Leads global data transformation at Mediaplus. Develops AI products that turn data into growth drivers.

Why Predict.AI is the right choice

Holistic rather than fragmented
Connects all channels into an overall picture of impact. Along the complete brand funnel, for strategic and operational clarity.

 

Fast results
Insights in real time rather than lengthy analysis cycles.

 

Privacy-first Performance
Maximum transparency without data protection risks, made by Mediaplus.

Predict.AI FAQs

Predict.AI is an AI-based analysis tool from Mediaplus that optimises media budgets using data and makes the impact of individual channels visible, without third-party cookies.

The tool shows, based on marketing mix modelling and attribution, which channels make the greatest contribution to growth. Budgets can thus be reallocated in a targeted manner and ROI maximised.

Yes. The tool works entirely without third-party cookies and fulfils all GDPR requirements. Privacy by design is an integral component of the platform.

For brands and organisations that manage cross-channel media budgets, want to understand impact relationships and wish to make data-based decisions, locally and internationally.

After just a few days, the system is connected, calibrated and active. This enables you to obtain results in the shortest possible time.

Make marketing impact measurable

See how Predict.AI transforms your media strategy with transparent insights and actionable recommendations.

More Mediaplus Data solutions:

Let's get in touch!
Sabine Rössing
Sabine Rössing
Mediaplus
New Business & Marketing
Let's get in touch!

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