Ready for Market Research with Research.AI?

Submit your first research question and receive validated insights in under 24 hours – without setup effort.

The challenge:

Traditional research can no longer keep up

Traditional methods have reached fundamental limits: participants show low motivation, resulting in superficial answers. Samples rarely represent the actual target group. At the same time, costs and field times are exploding – particularly for international studies. By the time results are available, markets have already evolved. Companies decide based on outdated data or forgo well-founded insights altogether.

The solution:

Agent-native research for real-time insights

Research.AI relies on a fully AI-powered workflow. The system generates synthetic customer profiles, conducts structured interviews, and delivers clustered insights with over 90% accuracy compared to real samples. Research questions are answered within minutes to a few hours – directly integrable into existing workflows. Campaigns, claims, and customer experiences can be tested with data rather than gut instinct.

How It Works

Enter a clear question – the system automatically derives the research objective and target group definition, and proposes a structured questionnaire.

The proposed questionnaire is fully editable: delete, modify, or add your own questions until content coverage is optimal. We currently focus deliberately on open questions, gaining particularly in-depth qualitative insights.

The system generates 100 profiles by default that match the research question. Human and hybrid panels will also be available in future.

AI agents conduct structured conversations. Each question generates 100 detailed responses that can be viewed individually or considered as clusters.

The system highlights the most important insights per question and provides overarching interpretations that structure the entire response space – ready for direct strategic derivations.

Why use Research.AI?

Insights in Record Time Instead of Weeks of Waiting

Traditional studies require weeks to months. Research.AI delivers high-quality insights in minutes to a few hours – ideal for agile decisions and rapid market responses.

Global Reach Without Recruitment Effort

International research scales linearly. Investigate any markets simultaneously, without panel costs or logistical hurdles in participant recruitment.

Over 90% Accuracy Compared to Real Samples

Synthetic profiles are based on validated datasets. The system demonstrably achieves over 90% agreement with real surveys – with significantly higher consistency.

Cost Reduction with Greater Depth

Traditional methods cost thousands per study. Research.AI drastically reduces effort whilst enabling larger samples for statistically robust statements.

Seamless Workflow Integration

Results export directly into BI tools, CRM systems, or strategy dashboards. Research.AI integrates as an embedded tool into existing data landscapes.

Continuous Learning Through Agentic Architecture

The system improves with each study. Follow-up questions arise automatically when initial results raise new hypotheses – without manual reconfiguration.

Test Research.AI with your first research question – without setup effort.

Our expertise for your success

Annika Eßer

Director Global Data Projects

Annika Eßer

Leads global research projects and makes qualitative insights scalable, fast and available at any time through Agentic AI.

Enzo Ricciulli

Global Lead AI & Innovation

Enzo Ricciulli

Develops AI automation for the agency of the future – where technology meets fresh ideas.

Karin Immenroth

Managing Director

Karin Immenroth

Leads global data transformation at Mediaplus. Develops AI products that turn data into growth drivers.

"The most impressive aspect of Research.AI is the speed without loss of quality. We submit a research question and have validated insights within minutes – with over 90 per cent accuracy. This finally allows us to generate qualitative insights as quickly as markets evolve."

Annika Eßer

Director Global Data Projects

Mediaplus Group

Annika Eßer

Research.AI FAQs

Most studies are completed in minutes to a few hours – from question formulation to clustered summary. Even complex research designs require a maximum of 24 hours.

Research.AI achieves over 90% agreement with real samples. Profiles are based on validated datasets and undergo continuous quality checks against real-world benchmarks.

Yes. The system automatically proposes a structured questionnaire, but this is fully customisable. Existing questionnaires can be inserted and supplemented with your own questions.

Currently, the focus is on synthetic panels with 100 profiles by default. Human panels and hybrid combinations will also be available in future – for maximum flexibility.

Per question, the system highlights the most important insights and creates overarching interpretations. These clusters structure the entire response space and deliver directly actionable strategic derivations.

Campaign tests, claim validation, customer experience optimisation, product concept tests, and iterative market research. Wherever rapid qualitative insights make the difference.

Research.AI ideally complements traditional methods. For rapid preliminary studies, iterative tests, or international scaling, the system offers clear advantages. For sensitive topics, a combination with real panels is still recommended.

The system combines proprietary AI models with validated demographic, psychographic, and behavioural datasets. Profiles undergo multi-layered quality checks against real-world benchmarks.

The synthetic model does not reproduce exact values – it learns the structures and relationships of real data and generates new, consistent combinations that follow similar statistical patterns.

Ready for Data-Driven Insights in Record Time?

Schedule a strategy meeting with our team.

More Mediaplus Data solutions:

Let's get in touch!
Sabine Rössing
Sabine Rössing
Mediaplus
New Business & Marketing
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