WEFRA MEDIAPLUS GLOBAL HEALTH – Powerhouse for International Healthcare Communication
WEFRA MEDIAPLUS GLOBAL HEALTH combines the expertise of Mediaplus, WEFRA LIFE, and CMS Mediaplus – creating a unique platform for international health communication. Our promise: global excellence, deep healthcare expertise, and measurable impact – worldwide.
For over ten years, WEFRA LIFE and Mediaplus have been united in a successful partnership in the healthcare sector. With specialized teams in 25 markets, WEFRA MEDIAPLUS GLOBAL HEALTH supports global brands with local market knowledge and internationally scalable strategies – across all relevant segments: Rx, OTx, Medtech, and OTC – in both B2B and B2C contexts.
Unmatched Healthcare Specialization: Deep understanding of Rx, OTx, Medtech, and OTC – paired with over 10 years of proven partnership between WEFRA LIFE & Mediaplus.
Holistic Offer from a Single Source: From strategy to planning to execution – your single point of contact for all global media needs. Say goodbye to agency silos.
Global Power & Local Excellence: Access to experts and resources in over 25 markets, centrally coordinated for maximum efficiency and consistency.
Internationally Scalable Technology & Data: Leverage leading tools and data-driven insights for optimized campaigns and measurable results worldwide.
From Challenges to Growth Levers for Your Healthcare Business
WEFRA MEDIAPLUS GLOBAL HEALTH: Your Central Gateway to Global Healthcare Media Excellence
Navigate international regulations safely. Our experts ensure campaign compliance across all markets – centrally coordinated.
Reach patients and HCPs worldwide with relevant, trust-building messages (B2C & B2B) – powered by global data and local expertise.
We plan and manage your media across all channels (Rx, OTx, Medtech, OTC) and countries – efficiently, consistently, and with impact.
Benefit from scalable tools and technologies that enable transparent performance tracking and clear ROI across markets.
"The healthcare sector is evolving: innovations like digital health open new opportunities, yet complex audiences and strict regulations make communication challenging. What’s needed is understanding, sensitivity – and real expertise."
Managing Director
Mediaplus Group
"WEFRA MEDIAPLUS GLOBAL HEALTH brings together international perspective and local depth. We look forward to setting new benchmarks in global healthcare marketing – impactful, relevant, and human-centered."
Director International Markets
WEFRA LIFE
Ready for borderless healthcare media?
Kick off your global expansion or optimize your healthcare communication. Request a free strategic consultation with our WEFRA MEDIAPLUS GLOBAL HEALTH experts today.
Our Services
Strategic Media Planning
Development of international and local media strategies for Rx, OTx, Medtech, and OTC.Persona Development & Audience Analysis
Data-driven development of patient and HCP profiles.Market Access & Launch Support
Media support for product launches with a focus on reach, timing, and channel mix.Insights & Trends in Global Healthcare
In-depth analysis and benchmarks to guide communication decisions.
Media Planning & Buying (Online/Offline)
Precise planning across all relevant channels – nationally and internationally.Programmatic Advertising & Targeting
Automated, data-driven targeting of patients and professional audiences.Retail Media & Point-of-Care Activation
Activation at the POS and in pharmacies, practices, or medical environments.Specialist Media & HCP Collaborations
Targeted partnerships with medical platforms and publications.Multi-Channel Orchestration
Integrated execution across traditional, digital, and social channels.
DTC & HCP Communications
Communication solutions for patient and professional engagement.Digital & Social Media Activation
Platform-appropriate activation via paid social, display, search, and more.Patient Engagement (Media-Driven)
Campaigns that engage and activate patients at relevant touchpoints.
Campaign Intelligence & Performance Reporting
Ongoing campaign analysis with KPIs, benchmarks, and learnings.Always-on Optimization & A/B Testing
Dynamic optimization through data-driven management.Global Orchestration & Local Adaptation
Efficient management of international campaigns with local impact.
Data Strategy & Analytics
Use and interpretation of first-, second-, and third-party data.Compliance-Safe Media Activation
Ensuring regulatory compliance – especially for Rx campaigns.GDPR & Data Protection in Media
Legally compliant execution of sensitive healthcare campaigns.
From campaign planning to precise targeting and performance measurement – we rely on advanced technologies tailored to the needs of healthcare and pharma brands.
Our selected tools enable data-driven decisions, maximum compliance, and sustainable market success – globally and hyper-locally.
Frequently Asked Questions about WEFRA MEDIAPLUS GLOBAL HEALTH
It is the new global powerhouse for healthcare communication, combining the international strengths of WEFRA Life and Mediaplus. We offer a comprehensive media portfolio for Rx, OTx, Medtech, and OTC worldwide – from a single source.
Through our exclusive specialization in pharma and healthcare. Our deep industry understanding enables us to solve specific challenges (regulations, targeting) more effectively and to create safer, more impactful campaigns.
Through a centrally coordinated network of healthcare experts in over 25 countries, established compliance processes, and continuous market monitoring. We combine global standards with deep local regulatory knowledge.
We use internationally scalable tools and standardized KPIs, combined with local benchmarks. Our methodology includes media mix modeling, brand lift studies, and advanced attribution approaches to make global business impact transparent.
Yes, our strategies are scalable. We develop customized media plans tailored to your specific goals and budget to ensure maximum efficiency. The focus is always on ROI.
We provide centralized strategic management through a dedicated main contact, combined with local market expertise from our international teams or partners to ensure optimal local execution.
Yes, as part of the House of Communication, we have seamless access to experts across all communication disciplines and offer integrated solutions that go beyond media alone.
