We support your business - from strategy to community management, with analytical-based, engaging content.

A state-of-the-art, individual media strategy to ensure business success across all channels - now and in the future.

Use in-depth insights to truly understand markets, brands, customers and media channels - and optimize your media planning based on your goals.

Increase the visibility of your products and services online.

We increase your visibility in the search engine sustainably and effectively by developing customised strategies that generate targeted traffic and increase your conversion rates.

Personal, targeted, exciting - with our technical solutions, digital media campaigns become a complete success.

Optimize your advertising campaigns with the latest Programmatic Advertising - be more relevant, effective and efficient.

We enable maximum efficiency and impact: creative insight-based media strategies.

At Mediaplus Germany, we are excited to share insights from behavioural consultancy, Behave, who are part of our partner agency Total Media Group, who contributed to the Advertising Association’s report, “Advertising and AI: Showcasing Applications and Responsible Use.” We are proud to be a founding member of the AI Taskforce and to have participated in the development of this report. Read more about the report.

Erfahren Sie, wie fragmentierte Medien und das Cookie-Aus die Kommunikation verändern. Entdecken Sie die zentrale Rolle von First Party Data und Retail Media bei der Ansprache von Kunden. Die Mediaplus Group und LAYA Group bieten ein umfassendes, KI-basiertes Beratungsangebot, das Händlern und Werbungtreibenden hilft, die neuen Möglichkeiten voll auszuschöpfen.

Discover the world of gaming and eSports marketing with Mediaplus Gaming. Our experts provide comprehensive advice, modular workshops and campaign management to successfully position your brand in the booming gaming scene.

Artificial intelligence (AI) is changing the momentum of the economy. Not everywhere, but in many stages of the value chain. These include marketing, especially media planning. Why? Because in an increasingly digitalised, data-based and fragmented media landscape, we need machine support to achieve optimal advertising impact.

The year 2025 began as challenging as 2024 had ended. The pressure on businesses and marketing to be as efficient as possible is increasing. Expectations of agencies are also rising. But how well prepared are we for the future? Where are we still too reliant on manual processes? Are our teams and organisations resilient enough? And how can we reduce complexity for our clients while improving the quality of our advice? Time for a review, time for transformation!

The meaning of media has changed. Consumers today use media to confidently shape their own consumer journey. They expect to get what they want, when they want it, wherever they are. And in real time. The currency brands can use to make this possible is real-time data – the digital footprint that consumers leave behind when consuming media.

Artificial intelligence (AI) is not only changing the way we work, but also opening up new avenues for growth and innovation. At Mediaplus, we see AI not just as a tool for automation and rationalization, but as a springboard to new possibilities, more innovation and more tailored solutions for our customers.

Sustainability initiative: Mediaplus leads sustainable advertising for 5+ years. Transform your media approach with #THEGOODLINE. ➤Go green!

In a world that is constantly accelerating, more and more brands and offers are competing for our attention; thousands of advertising messages bombard each of us every day; but our media time budget remains limited. This creates what is known as the “attention gap”. At the same time, consumer expectations of brand transparency and ethics are rising. How do advertisers manage to capture the attention of their target groups and create authentic and emotional connections to their brand in the face of this?