“RECHARGE YOUR LIFE” : PHYSICALLY AND MENTALLY RECHARGING WITH THE MARCOM ENGINE AND BMW.

The Marcom Engine, powered by Serviceplan, has joined forces with BMW Belux to launch “Recharge Your Life”. This campaign presents an innovative and human-centered vision of electric mobility, blending storytelling, social engagement, and authentic experiences.

Sometimes, people simply need a break, not just to catch their breath, but to truly recharge, physically, mentally, and emotionally. With Tournée Électrique, BMW invites both current customers and potential buyers to experience the peace and stillness of electric driving.

Based on real people and genuine stories, the campaign invites the public to explore what it really means to recharge, both behind the wheel and in everyday life.

The campaign unfolds in two phases. In the first phase, from August 1st to 18th, people are invited to participate in a contest to win a one-month driving experience with one of four electric BMW models: the sporty BMW i4, the elegant BMW i5, the spacious BMW i5 Touring, or the adventurous BMW iX.

Participants can nominate themselves or someone else who, in their eyes, deserves “a month to recharge”. In the second phase, running from September through October, the selected winners will receive their 100% electric BMW. Their electric journeys will be captured in photos and videos, becoming authentic testimonials that will support the campaign on social media and a dedicated webpage.

Based on what Serviceplan calls ÜberCreative thinking, “Recharge Your Life” is the result of a multidisciplinary approach combining creative, strategic, and technological expertise. More than a product campaign, it’s a lifestyle-driven content initiative that adds emotional value to innovation and illustrates how electric mobility can transform not only the way we drive, but also the way we live.

Credits  

Agency : The Marcom Engine (Serviceplan Group)  

Brand : BMW  

Client : BMW Group Belux  

Contact :  Marielaure De Brauwer, Anne-Katrien van Pottelberge, Pascale Goudvis, Georges Pagalis, Lynn-Marie Junge 

Campaign Title : BMW Tournée Électrique

Account team :  Galia Burech, Aymeric Wielemans, Nathalie Vergught 

Strategic Director : Francesco Caccamese 

Creatieve Director : Philippe Fass  

Creative team : Kato Deca, Sander Van den Broecke, Frederik Dewispelaere, Manuel Sarraf, Nathalie Strybos  

Digital Agency : Plan.Net (Serviceplan Group)  

Digital Project Management & Webmastering : Elliot Delsart, Ellen Vanderstraeten, Gurvinder Kaur, Sami El Nakadi  

CRM Project Manager : Nabila Barlas, Maximilian Smets  

Digital Media Agency : Mediaplus (Serviceplan Group)  

Media Planner : Sara Assi, Sonam Ceulemans 

  
Assets 
 
website FR - https://www.bmw.be/fr/campaigns/tournee-electrique

website NL - https://www.bmw.be/nl/campaigns/tournee-electrique

FB page - https://www.facebook.com/BMWBelux

IG page - https://www.instagram.com/bmwbelux/ 

YT video FR : https://youtu.be/bDYj794LcVI

YT video NL : https://youtu.be/Lyd8sspuOew