We are Mediaplus

At Mediaplus, we rely on a strong and diverse leadership team that shapes the future of media planning with experience and innovative ideas. At the helm is a distinguished board, composed of experts such as Julian Simons, Matthias Brüll, Esther Busch, Dr. Andrea Malgara, Oliver Hey, Barbara Evans, and Karin Immenroth. These individuals bring in-depth knowledge and extensive expertise, enabling us to successfully navigate the complex challenges of the modern media landscape. Their shared vision and individual strengths shape our strategy and ongoing success.

Matthias Brüll is CEO of the Mediaplus Group. In this role he is responsible for the overall strategic management of the agency group in Germany and all other international locations. Brüll also represents the Mediaplus Group’s interests as a member of the Serviceplan Group holding company.

Esther Busch is responsible for the Integration division. In this position, she not only oversees the development of the Mediaplus locations outside of Munich, but also ensures that Mediaplus is integrated into the entire Serviceplan Group, as well as into client work. Under her guidance, the processes, structures and tools of the Mediaplus agencies and companies are interwoven with those of the other agency groups in the House of Communication and customer strategies are developed in an integrated way by interdisciplinary teams from all of the HoC’s agency divisions.

Together with the Growth & Marketing division, Oliver Hey is responsible for all activities associated with new business and marketing, including the strategic definition and addressing of target clients across all agency divisions. Sharpening the profile of the Mediaplus brand among clients, marketers and auditors is just as much a part of Hey’s remit as the marketing of all agency disciplines and services, as well as the optimisation of pitch processes.

Barbara Evans is responsible for all things Strategy & International. As a thought leader in future consumer expectations, media consumption and customer journeys, she manages a seamlessly integrated and diversified team of experts with different skillsets. Together with Matthias Brüll, Evans’ task is to translate the services of this expert team in an international context, without losing sight of the specific circumstances within the various regions.

Julian Simons is in charge of the Data & Activation division and therefore the further development of the group’s digital strategy, both nationally and internationally. This includes consulting clients on the meaningful use of data, establishing data-driven media products and processes and the central visualisation and integration of all data sources. Under his leadership, products and processes are developed in which a variety of media data can be collected, analysed and – based on the defined KPIs – (programmatically) displayed and optimised in real time.

Beispieltext: Karin Immenroth ist seit Ende 2024 Global Chief Data Officer bei Mediaplus. In dieser Rolle verantwortet sie die weltweite Datenstrategie und arbeitet daran, Mediaplus zu einem führenden Global Data Powerhouse zu entwickeln. Zuvor war sie 2006 als Mediaforscherin bei Mediaplus tätig, bevor sie weitere führende Positionen in der Branche übernahm.

Andrea Malgara is responsible for the Buying & Operations division in which the processes, accounting processes and organisational structures of Mediaplus come together. As the central negotiation and contact person for all media and marketing partners in all operative business in Germany, Malgara is responsible for everything from inventory purchasing to the research activities and studies conducted by Mediaplus’ own research unit Insights.