Every client works in their own dedicated environment. No mixing of client data.
85 %
faster insights
40 - 50 %
faster strategic cycles
10 - 15 %
better ROAS
75 %
less manual effort
The challenge:
Too much data, not enough clarity.
Marketing teams today work with data spread across disconnected sources and siloed tools. The result: no unified data foundation, reliance on a handful of specialists, and analyses that arrive only after the moment to act has passed. Valuable opportunities get missed. In a market where speed of insight is itself a competitive advantage, falling behind by even one quarter is one too many.
The solution:
One platform. One source of truth.
Plus.AI is the intelligence layer of the Mediaplus Global Data Platform, connecting data, insights, planning, activation, and measurement in one integrated ecosystem. Built on the Global Data Platform, Plus.AI combines global standards with local flexibility. The result is scalable, data-driven media planning that keeps full data ownership and governance with clients at all times. Unlike generic AI tools, Plus.AI doesn't just understand language. It understands media, marketing effectiveness, and operational reality.
More than AI. A connected system.
Plus.AI is not a standalone AI application. The platform connects the entire media value chain in one place. That's exactly what sets Plus.AI apart from the many point solutions on the market.
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Data sovereignty, no compromises.
For international clients in particular, data sovereignty often matters more than any single AI feature. Plus.AI is built with that in mind, enabling privacy-compliant audience targeting from the ground up.
Dedicated environment
Full data ownership
Data stays entirely with the client. Plus.AI adds intelligence without taking control of the data. First-party data remains under the client's full ownership.
Complete transparency
Full visibility into data sources, models, and results. Every output is traceable back to its origin.
No black box
Auditable, traceable logic instead of opaque processes. It's always clear why a recommendation was made.
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Less effort. Better decisions. Measurable growth.
Instant insights
Briefings and market signals are analyzed automatically. Strategic insights are available right away, no detour through specialist knowledge needed.
Less reporting
Plus.AI handles up to 75% of manual planning effort, so teams can focus on strategy instead of preparation.
More governance
Every output is traceable, every environment is secure. That builds confidence across markets and stakeholders.
Smarter investments
ROAS improves by 10 to 15% through optimized budget allocation. Media budgets are deployed more precisely, waste is reduced.
Better decisions
AI-powered recommendations turn fragmented data into well-founded, reliable decisions.
Globally scalable
Scalable data and AI capabilities work consistently across every market, ensuring a faster time-to-value regardless of where you operate.
"Plus.AI is not a tool we offer our clients. It's a new way of working together: data-driven, transparent, and as fast as the market moves."
Karin Immenroth
Global Chief Data Officer
Mediaplus Group
From strategy to measurement. Four steps.
Strategy
Insights from briefing documents, strategy materials, and web sources are generated at the push of a button. No manual research. No waiting.
Audience
Audience segments are created by prompt, in minutes instead of weeks. Audience segmentation becomes a built-in part of ongoing planning.
Media planning & optimization
Multiple scenarios are modeled in parallel. Budget and channel allocation are optimized in real time, calculated in hours instead of days.
Performance measurement
Performance data from all channels flows into one place. Questions are answered instantly, including the methodology behind them, using Media Mix Modeling for measurement and optimization.
Plus.AI in the Mediaplus House of AI
Plus.AI is both the roof and the central operating system of the Mediaplus House of AI, the agency's new approach to data-driven media planning. It is fully integrated, consistently AI-powered, and focused on decision quality throughout. Plus.AI brings together all capabilities across the media value chain in a shared infrastructure: Insight.AI, Creative.AI, and Activate.AI, all built on the Global Data Platform.
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In a world where data volumes keep growing and decision cycles keep shrinking, competitive advantage comes from the ability to act faster and smarter. Plus.AI empowers organizations to unlock the full value of their data, turning information into intelligence and intelligence into growth.
Our expertise for your success
Frequently asked questions about AI-powered media planning (FAQs)
Briefings and strategy documents are automatically analyzed, audience segments are created by prompt, and multiple media scenarios are modeled in parallel. Budget and channel allocation are optimized based on data, measurement runs in one centralized place. The entire process from strategy to measurement is significantly accelerated.
Traditional planning is slow and heavily dependent on individual specialists. With Plus.AI, insights are available up to 85% faster, manual effort drops by up to 75%, and ROAS improves by 10 to 15%. Decisions become evidence-based rather than experience-based.
Faster access to insights, less manual reporting, more efficient media investments, greater transparency and governance, and scalable planning across markets. Together, these add up to well-founded decisions and a faster time-to-value.
Plus.AI is not a standalone AI application. The platform connects data, insights, planning, activation, and measurement in one integrated ecosystem, built specifically for media and marketing. Generic platforms understand language. Plus.AI understands media effectiveness and operational reality.
Yes. Built on the Mediaplus Global Data Platform, Plus.AI combines global standards with local flexibility. This ensures consistent planning quality across every market while full data ownership stays with the client.
Faster access to insights, less manual effort, more efficient media investments, and better-informed decisions. All of this translates into measurable growth and a faster time-to-value.
Ready to rethink media planning?
Schedule your first conversation with Mediaplus's Plus.AI experts today.
Let's get in touch!
Sabine Rössing
Mediaplus
New Business & Marketing
Let's get in touch!