Whether it’s market entry, brand building, or social media in China: in the Discovery Call, we assess together which strategy will get you where you want to go.
The Challenge:
China is not a market like any other
For many companies, China is present in their strategy but invisible in their results. Distributors may guarantee a minimum level of sales—but they don’t build a brand.
The Platforms Are Unknown
Douyin, RedNote, WeChat, Baidu: the Chinese internet operates by its own rules. Anyone applying Western strategies will fail to reach their target audience.
Market Entry Without Risk Is Impossible to Plan
For mid-sized companies without a local presence, it’s unclear whether demand exists, which measures will work, and just how large the investment risk truly is.
Brand Building Requires Local Expertise
Chinese consumers are brand-conscious and trust KOL recommendations. Without targeted communication, even an excellent product remains invisible.
The Solution:
The bridge between Germany and China
Mediaplus China solves the distributor dilemma: brands that are present in China but invisible receive a clear strategy for awareness and growth. The offering spans the full spectrum - from initial market validation and KOL campaigns on Douyin, RedNote, and WeChat to fully integrated brand communication. This is made possible by a local team in Shanghai, certified partnerships with the most relevant platforms, and a global network that combines local speed with international standards.
Services for the Chinese Market
The right solution for every stage
Whether China is a new market or an existing one with untapped growth potential: three packages address different starting points and strategic objectives.
What companies tangibly gain
All three packages for the Chinese market at a glance.
Our expertise for your success
Frequently asked questions about marketing in China (FAQs)
The services are designed for mid-sized businesses and established companies with concrete China ambitions: brands that sell through distributors but want to build brand awareness, as well as companies looking to become active in China for the first time. A prerequisite is a proven product and the readiness to approach China strategically.
In the Discovery Call, we jointly analyze the current situation: Are there existing China activities? What are the primary objectives? Based on this assessment, we evaluate whether a strategy makes sense, which approach is most appropriate, and which package will get you to your goal. The Discovery Call is the first step before any concrete measures are defined.
Yes. The offering is modular. Individual services such as KOL campaigns, social media management, or media planning can be booked independently. Many companies start with a go-to-market analysis or the Economy package and expand their engagement incrementally.
The focus is on China’s most relevant platforms: Douyin, RedNote, WeChat, Bilibili, and Baidu. As a certified partner of these platforms, we have direct access to campaign tools, targeting options, and billing models that are not available to external agencies.
This depends on the chosen package. Live-stream campaigns in the Economy tier deliver initial market feedback within a matter of weeks. Brand-building measures are designed for the medium to long term and typically show measurable impact after three to six months. In every case, clear KPIs and milestones are established from the outset.
No. A single point of contact on the client side is sufficient to coordinate the project—ideally someone with go-to-market or sales experience. Chinese, English, and German language capabilities are available on the agency side, so language barriers are not an obstacle.
China-specialized agencies often focus exclusively on media buying. The Mediaplus China offering integrates strategic consulting, creative development, and operational execution in a lean setup that operates without multi-tiered escalation structures. Add to that a global network, the independence of a partner-led agency, and direct platform certifications.
Your first step into the Chinese market begins with a conversation.
