Expert Christine Wang

International

From San Francisco to Seoul, from Dubai to Stockholm: across more than 20 Houses of Communication, our approximately 2,200 experts bring expertise, passion, and local market knowledge to bear — with one goal in mind: positioning our clients for success in every market around the world. They are supported by around 20 additional partner locations, with a particular presence in Asia and South America.

Strategic Planning Director

Christine Wang is Strategic Planning Director at Mediaplus China in Shanghai, where she leads media strategy for the Chinese market.

Her work focuses on translating market dynamics, consumer insights and data-driven planning into integrated media solutions across channels.

With previous experience at EssilorLuxottica, GroupM, Dentsu and IPG Mediabrands, she has worked across premium lifestyle, healthcare, FMCG, tourism and B2B categories.

She holds a Master's degree in Advertising and Marketing from the University of Leeds. Christine's focus lies in building campaigns that connect brand storytelling, consumer engagement and commerce in China's fast-evolving media landscape.

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Christine's Topics

China Is Already Tomorrow

China's marketing advantage lies not in a single platform, influencer format or AI tool, but in the speed at which consumer signals turn into insight, content and action. Discovery, influence and purchase merge within connected ecosystems: influencers surface emerging needs early, while data and AI help brands respond in real time. Christine offers insights into this fast-moving learning loop and what global brands can take from it – connecting teams more closely, shortening campaign cycles and turning.

Microdramas

Across Asia, microdramas are evolving from quick entertainment into a serious media channel that buyers and brands increasingly watch. The short, serialised formats are built for the micro-moments of everyday life and create, with a cliff-hanger every 60 to 120 seconds, a focus that streaming and social feeds often fail to reach. In China, the platforms are deeply integrated into e-commerce ecosystems such as JD, Pinduoduo and Taobao. Christine puts into context why the focus is shifting to short drama plus e-commerce, with brands leading straight to conversion through storytelling.

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