Expertin Simone Jocham

International

From San Francisco to Seoul, from Dubai to Stockholm: across more than 20 Houses of Communication, our approximately 2,200 experts bring expertise, passion, and local market knowledge to bear — with one goal in mind: positioning our clients for success in every market around the world. They are supported by around 20 additional partner locations, with a particular presence in Asia and South America.

Group Head Innovation Mediaplus Germany

Simone Jocham advises Mediaplus clients as Group Head Innovation on relevant trend and innovation topics and regularly reports from the most important conferences such as the DLD in Munich or SXSW in Austin, Texas.

With her background in digital media planning and influencer marketing, Simone's content focus – alongside innovation projects and gaming – is also on what the communities of tomorrow are driven by and how new platforms are suited to brand communication.

Past appearances by Simone:

Austin, USA, March 12–18, 2026

Topic: SXSW 2026: People Don't Decide Rationally – Interview with Behavioral Science Expert Nancy Harhut

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Cologne, September 17-18, 2025

Panel: "The Future as Opportunity – Innovation Strategies Against Uncertainty"

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Munich, July 22, 2025

Topic: How Can Media Companies Generate New Revenue with Games?

Munich, March 19-20, 2025

Topic: From Feeds to Communities

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Munich, June 11&12, 2024

Thema: Beyond the Console

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Simone's Topics

A hand holds a smartphone with floating heart and thumbs-up icons, symbolizing social media engagement and interaction

Future of Social

The future of social media is on the verge of a revolution. With the steadily growing popularity of TikTok and other video platforms, we are witnessing how "social" media as we knew it is increasingly transforming into entertainment channels. Content continues to go viral, but the shared understanding of what is currently happening is dwindling. On the platforms, reactions to content dominate; conversations and interactions between real people, however, are shifting to private, "dark" social channels like messenger apps, community hubs, or closed groups. This keynote addresses the challenge of reaching consumers in the age of "Dark Social" and offers initial strategies for overcoming it – including the challenge, for over 40 years and almost 48% women! In this keynote, we take a look at the future of the virtual space: from the gaming landscape, the most important trends, and why so many brands are already part of this world.

A young woman wearing headphones smiles while using a computer and microphone, suggesting online communication or streaming

Beyond the Console

Gaming is far more than just a pastime for teenagers: it is a culturally formative entertainment form that connects people through passion and communities. Although gaming is the most successful player in the entertainment industry and deeply rooted in the mainstream, it is often underestimated. Gaming can expand the boundaries of storytelling, promote cognitive abilities, and create unique communities. And this applies not just to the stereotypical gamer (young and male): in Germany alone, around 45% of computer/video game users are over 40 years old and almost 48% are women! In this keynote, we take a look at the future of the virtual space: from the gaming landscape, the most important trends, and why so many brands are already part of this world.

News from Simone Jocham

Next generation: Gen Alpha – the new challenge for marketers

As we’re still pondering how to deal with Gen Z, the next generation, Gen Alpha, is just around the corner. Born in or after 2010, they not only upend everything we know about the older Generations X and Y, they are also very different from the next-oldest cohort, Gen Z

More Experts:

Expert Alex Turtschan

Alex is an expert in GenZ, Gaming & E-Sports Marketing, Customer Decision Journey, Live Streaming, Fandom & Communities, Future of Content, and Consumer Insights.

Expert Carina Müller

Carina is an expert in Retail Media, Unified Commerce, Digital Customer Experience, Sales & Marketing, eCommerce, and Data Strategies.

Experte Daniel Schmidt

Daniel is an expert in Captivate Listeners, Conquer Markets: The Power of Podcasts, Audio – The Medium of the Future?, and Why Audio? The Underestimated Champion in the Media Mix.

Expertin Karin Immenroth

Karin is an expert in The Future of Media & AI, (DE) Centralized Data Platforms of the Media Industry, and Data-Driven Decision-Making – From Insights to Impact in a Global Economy.

Experte Maximilian Schöngen

Maximilian is an expert in Media & Creation and Creative Communication.

Expertin Sarah Hinderer

Sarah is an expert in Impact-Driven Influencer Marketing, Creator Generated Content, Cultural Context + Realtime Trends, Social Scaling, Brand Decoding + Mapping, Performance Metering, Creative Strategy, and Creator Commerce.