Sascha Dolling

Due to the media shift, digital marketing must deliver more than ever, but requires smarter approaches given the widespread discontinuation of cookie-based solutions. New technologies and data-driven strategies make it possible to reach users and consumers in a smarter way – without relying on personally identifiable data. Contextual targeting, AI-supported analyses, and first-party data are gaining in importance in order to create relevant, personalized experiences. What matters is rethinking digital campaigns: away from short-term click rates, toward long-term brand impact. Those who now invest in innovative solutions can effectively and sustainably reach their target audiences even in a post-cookie era. NE.R.O. AI replaces third-party cookies through non-invasive techniques. A Large Language Model identifies semantic connections and ensures precise audience targeting. NE.R.O. AI also scans thousands of articles daily for behavioral and intent-based placements and for activating users without cookies and IDs across the open internet.

Sustainability has gained importance among consumers in purchasing decisions in recent months. The pressure on companies to take a position on societal topics is growing. We support brands in developing and communicating credible and effective sustainability strategies. Here it is not only about ecological responsibility, but also about social and economic accountability. With data-driven analyses, we identify relevant fields of action and translate these into authentic brand messages that build trust and promote long-term customer loyalty. We thus help companies to make responsibility visible – not as obligation, but as an opportunity for sustainable growth and differentiation in the market. Our offer: we serve or even exceed the rising expectations of consumers. When sustainability is relevant for your marketing, we cordially invite you to our event series "Sustainability Circle."