Maximilian Schöngen

In his role as Global Chief Creative Officer, Maximilian Schöngen is responsible for the creative and strategic further development of the Mediaplus Group at an international level. He accompanies global pitches, market strategies, and campaigns with the ambition of making media not just efficient, but genuinely effective – and combining strategic thinking with creativity more closely. For Maximilian Schöngen, the direction is clear: future-proof brands do not emerge from best practices, but from decisions made with conviction. He is convinced that truly creative communication must not only appeal visually, but must also be strategically sound to achieve the desired impact. That is why Maximilian has built the Mediaplus creative team, the Creative Collective – with members from various areas of the media agency – expanded and internationalized.

He has been part of the Serviceplan Group for several years, having previously worked as Creative Strategist, among other roles. As a member of the international Creative Board, he has not only won numerous awards. He works directly at the intersection of data, impact, and leadership and shapes the approach of thinking about media as an active lever for brand management. Before his time at Serviceplan, he worked at Kempertrautmann (today Thj nk). He completed his Bachelor's and Master's in Strategic Management, Business Statistics and International Business in Oxford and Grenoble.