Uwe Roschmann

Whether the end of third-party cookies truly marks the end of targeted advertising remains an open question. What is clear, however: the requirements for data-driven marketing are changing fundamentally.

Uwe demonstrates how companies can future-proof their data strategies - both technologically and organizationally. Drawing on practical examples (including CDPs, APIs and privacy-first approaches), he shows how data-based decisions can succeed in a new and increasingly complex data landscape.

The increasing fragmentation of the media landscape makes it ever more challenging to build reach and impact in a targeted way.

Uwe explains how paid, owned and earned media can be strategically integrated to achieve scale and efficiency. Drawing on international hands-on experience, he shows which models and approaches are needed today to sustainably secure attention and brand impact.

Uwe's more than two decades in the media and marketing business make him a moderator who does not simply lead conversations, but actively shapes them in terms of content. He knows the industry from the inside — its buzzwords as well as its blind spots.

What distinguishes him as a moderator is his ability to respond spontaneously to conversational dynamics and to give discussions the space they require. He asks the truly compelling questions with the ease of a host who knows that the most interesting answers rarely emerge on the first attempt.

Whether panel, keynote interview or podium discussion: Uwe creates formats in which people don't just talk, but think.