At Mediaplus, we are convinced that sustainability and media planning are inextricably linked. Companies are increasingly turning to media and platforms that make a sustainable contribution to society, and new legal requirements also demand sustainability from suppliers. As a media consultant and partner, we support companies in positioning themselves sustainably in this situation and show them ways to plan their media sustainably.

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For many years, brand marketers have operated under a dangerous assumption: that Generation Z, being "digital natives," can only be reached through intensive digital engagement.

Creation and innovation have always been core components of our Mediaplus DNA. With creative media, we not only generate quantitative reach, we also inspire, excite and touch people emotionally.

At Mediaplus Germany, we are excited to share insights from behavioural consultancy, Behave, who are part of our partner agency Total Media Group, who contributed to the Advertising Association’s report, “Advertising and AI: Showcasing Applications and Responsible Use.” We are proud to be a founding member of the AI Taskforce and to have participated in the development of this report. Read more about the report.