TWELVE Mail

As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

Plan.Net | Marketplace for AI agents: Serviceplan Group launches Sōkosumi

For the first time, Sōkosumi enables companies to use and manage their own and external AI agents via a central platform – marking the next step towards an Agentic Economy. The Serviceplan Group is launching the EU AI Act-compliant marketplace in partnership with NMKR, a blockchain specialist.

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Driving innovation in the media industry

Welcome to Mediaplus North America

While Mediaplus is the world's leading independent media agency with 3,000 experts in 44 locations globally, our North American team is laser-focused on bringing that sizable network power directly to you. From out SoHo office in New York City., we combine deep local market understanding with global insights, offering agile media consulting, planning, and implementation—all seamlessly integrated and performance-driven. We're passionate about partnering with ambitious brands to drive growth and redefine what's possible in media.

What's new at Mediaplus?

A silver robotic hand and a human hand touch the transparent, rainbow-colored letters “AI” (Artificial Intelligence) against a blue background featuring a circuit board pattern.

Ménage à Trois: Brands, Consumers & AI's Messy Complicationship

13.01.2026 | Blog Article

A red neon sign with the word “Cosy” glows against a black background. The stylized font is eye-catching and decorative. The contrast between the red neon lettering and the dark background ensures good legibility. The scene conveys a warm, inviting atmosphere, ideal for branding in the lifestyle or interior design sector.

The Cosy Counterculture

19.12.2025 | Blog Article

Future of Search | Innovation Day Recap | Mediaplus

23.10.2025 | Blog Article

The Secret Sauce | Innovation Day Recap | Mediaplus

23.10.2025 | Blog Article

Behave | Innovation Day Recap | Mediaplus

23.10.2025 | Blog Article

Scaling AI | Innovation Day Recap | Mediaplus

23.10.2025 | Blog Article

A child plays with colorful wooden toys from Melissa & Doug – promoting creative learning and free play.

Serviceplan Munich is Melissa & Doug's new agency

13.10.2025 | News Article

A crowd of people celebrating in front of a brightly lit concert stage. Many hands are raised in the air as warm stage lights and haze bathe the scene in golden-orange tones.

Why Brands Should Rethink the Showgirl Era

07.10.2025 | Blog Article

Mediaplus Group Wins Burger King® Germany Media Account

07.10.2025 | News Article

Seven people are standing side by side, smiling, in a modern office hallway with glass walls and a dark floor. They are dressed in smart casual attire, with some wearing colorful pieces like green pants or a bright pink sweater. Light structures are reflected in the ceiling behind them.

Mediaplus Wins International Media Account for Motel One

26.08.2025 | News Article

Three hikers in weatherproof outdoor gear are standing on wet, slippery rocks in front of a tall waterfall within a moss-covered canyon. One person is wearing a blue hooded jacket, another is in an orange jacket looking upward, and the third stands between them dressed in dark clothing. The scene conveys a sense of adventure and connection to nature.

GORE-TEX appoints Mediascale as media agency

31.07.2025 | News Article

Florian Haller is smiling at the camera while sitting on a green sofa in a modern, dimly lit room. He is wearing a light blue shirt and a dark blue corduroy jacket. The background features vertical green-black acoustic panels.

Record Year for Serviceplan Group

30.07.2025 | News Article

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Our current top topics

Creative Media

Creation and innovation have always been core components of our Mediaplus DNA. With creative media, we not only generate quantitative reach, we also inspire, excite and touch people emotionally.

Gaming Marketing

Level up your brand with our Gaming Marketing Solution! Reach gamers, boost engagement & win the game. Learn more now!

Responsible AI Adoption

At Mediaplus Germany, we are excited to share insights from behavioural consultancy, Behave, who are part of our partner agency Total Media Group, who contributed to the Advertising Association’s report, “Advertising and AI: Showcasing Applications and Responsible Use.” We are proud to be a founding member of the AI Taskforce and to have participated in the development of this report. Read more about the report.

Sustainability Initiative

At Mediaplus, we are convinced that sustainability and media planning are inextricably linked. Companies are increasingly turning to media and platforms that make a sustainable contribution to society, and new legal requirements also demand sustainability from suppliers. As a media consultant and partner, we support companies in positioning themselves sustainably in this situation and show them ways to plan their media sustainably.