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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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Every journey is a new beginning

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Lufthansa

With Lufthansa's summer campaign, we want to inspire people to experience new adventures around the world by letting go of their doubts and taking a leap into the unknown. The global 360° campaign thrives on curiosity and new beginnings.

"WE LOVE WHAT WE DO"

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D&AD #1 Independent Agency Network of the Year

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The Drum Best Creative Shop in EMEA #1

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"BUILDING BEST BRANDS THROUGH"

"ÜBERCREATIVITY"

Serviceplan is Europe’s largest independent creative agency. With global connectivity and our philosophy of ÜberCreativity, we create captivating communication and brands as dynamic cultural players.

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Ideation & Campaign

Creative Concept, Big Idea, Core Message: Ideas that make campaigns unforgettable – whether it’s creative ideation or a guiding theme, the spark of creativity is key to crafting campaigns that inspire, evoke emotions, and leave a lasting impact.

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AIZOME Wastecare

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Design

Make a statement with unique design – create a distinctive visual language that shapes your brand and ensures recognition. Stand out with design that captures attention and delivers clear messages.

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Aroya Freedom Grams

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UX & Visual Design

User-centric, intuitive, impactful – with our innovative UX services and stunning visual design, you create experiences that captivate and put your customers first.

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Effie AI Awards

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Brand Strategy

A precise brand strategy gives your brand character and provides your business with clear direction – consistent, authentic, and forward-thinking.

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Caparol - Oberfläche, Obernice

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Social Media

Harness the full power of social media and guide your audience through every step of the customer journey – with smart consulting, inspiring content, and dynamic community management that forges real connections.

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BURGENLAND TOURISMUS – SO EINEN WEIN SPIELT'S NUR DA

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Public Relations

Public relations today is far more than traditional media outreach – it’s the art of storytelling and building trust. Whether it’s corporate PR, CEO positioning, or influencer relations, a strong PR strategy turns your brand into a voice that demands to be heard.

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BVG - Mind the Gap

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Event Marketing

When the boundaries between reality and the virtual world blur, immersive experiences emerge – captivating, touching, and unforgettable – interactive and unique.

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O₂ - The Visible Net

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Content Creation

Strategically crafted, creatively executed: Copy and artwork that demand attention and stir emotions.

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Kindernothilfe - Your reason to donate

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Content Production

From production to post-production, adaptation, and CGI – we turn visions into stunning creative content that performs, inspires, and puts your brand in the spotlight.

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Ferrero - Look at the bueno side of life​

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Content Management

Your content for powerful storytelling and effective cross-channel publishing – precisely tailored to your audience and optimized for maximum impact.

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Lufthansa - Adaption and Transcreation

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