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Featured
  • Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

    AI voice cloning is reshaping media in the GCC, real voices are used in ads without consent. What once seemed like sci-fi is now reality.
    14.Aug.2025
  • How to Trick AI into Doing a Better Job Than You

    AI is like a brilliant intern: with the right training and motivation, it unlocks creative potential and sparks real reactions — not just polite yawns.
    14.Aug.2025
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    Lufthansa - Yes to new beginnings

    Every journey is a new beginning. All it takes is a "Yes“.
    11.Aug.2025
  • A laptop displays a webpage with the phone number '855-HOW-TO-QUIT', with a white pill in the foreground. The scene is in a minimalist room pointing to an online consultation points out

    Anzen Health - 855-How-To-Quit-(Opioids)

    The helpline that turns the object of addiction into a way out.
    11.Aug.2025
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  • Campaign US reveals 2025 Inspiring Women

    11.Aug.2025
  • TikTok hires Pereira O’Dell to manage global creative

    TikTok has hired Pereira O’Dell to manage global creative efforts following a competitive review, Ad Age has learned.
    11.Aug.2025

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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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