Media & Data

TWELVE Mail

As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

Go beyond reach

Today, powerful campaigns require more than reach to perform - they need precision, insight, and adaptability.

At the House of Communication our media experts leverage big data, cutting-edge analytics and advanced tools to craft customized advertising media matched to your specific business needs.

The combined media buying power of our international teams uniquely provides valuable market and audience insights.

Data-driven precision

We go beyond traditional media-consulting approaches at the Serviceplan Group, embracing the latest innovations across all special media disciplines and harnessing the best tools for your success.

We employ specialized AI-powered media tools for planning, measuring, and execution using real-time insights, to track, measure, and refine campaigns on the go for enhanced performance, ensuring every move is strategic and every investment optimized.

Media & Data Services

Media Research & Insights

Use in-depth insights to truly understand markets, brands, customers and media channels - and optimize your media planning based on your goals.

Programmatic Advertising

Optimize your advertising campaigns with the latest Programmatic Advertising - be more relevant, effective and efficient.

Commerce & Retail Media

Increase the visibility of your products and services online.

Media Planning & Buying

A state-of-the-art, individual media strategy to ensure business success across all channels - now and in the future.

Advertising Technologies

Personal, targeted, exciting - with our technical solutions, digital media campaigns become a complete success.

Social Media & Influencer Marketing

Whether it's brand building, website traffic or new leads: Activate your audience on all social media channels.

Performance Marketing

We increase your visibility in the search engine sustainably and effectively by developing customised strategies that generate targeted traffic and increase your conversion rates.

Media Strategy & Innovation

We enable maximum efficiency and impact: creative insight-based media strategies.