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  • Artificial intelligence or human? The only viable option is both together!

    AI is revolutionizing marketing – but it can't work without the human element. Three perspectives from practice show what this means.
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    Heated Rivalry: How Fandoms Create New Brand Spaces

    What brands can learn from “Heated Rivalry”: How series create community and become a stage for relevance, attitude, and genuine brand connection.
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TWELVE Mail

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TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.
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  • Christian Schmitz Becomes CEO of Plan.Net

    Christian Schmitz became CEO of Plan.Net Group on July 1 and was appointed to the Serviceplan Group Board.
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  • Plan.Net Group | Wolf Ingomar Faecks

    After five years of successful transformation into one of the leading international providers of consulting, experience and technology services, Wolf Ingomar Faecks will leave the Plan.Net Group and thus the Serviceplan Group at the end of January 2025.
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