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Featured
  • The Courage Playbook: 5 Ways to Build a Culture of Bold Thinking

    In today’s fast-changing world, standing still is the biggest risk. For businesses to thrive, they must embrace change, drive innovation, and question everything – all of which require courage.
    27.Aug.2025
  • What AI agents can already do for companies

    AI agents are transforming how businesses are managed – they not only deliver efficiency, but also a genuine strategic advantage.
    21.Aug.2025
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  • Mozilla - Brand Lift

    In just four months, we saw strong results across the board. All seven brand lift studies showed gains in awareness, consideration, and ad recall. Most importantly, product usage rose during the campaign—and continued to grow five months after media ended.
    19.Aug.2025
  • Pantalones - Signal-based measurement

    Pantalones made a bold debut in the crowded tequila market with a cheeky, high-precision launch that fused celebrity cachet with data-driven targeting. From eye-catching OOH and geo-fenced mobile ads to buzzworthy creative featuring founders Matthew McConaughey and Camila Alves, the campaign drove immediate sales and set the stage for nationwide expansion.
    19.Aug.2025
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Featured
  • Goodbye walled gardens? What Google surfacing Instagram content means for brands

    Google is now indexing organic Instagram posts — a move that goes beyond a technical update. It signals the blurring lines between social, search, and paid media, pushing brands to rethink their content and SEO strategies.
    22.Aug.2025
  • Campaign US reveals 2025 Inspiring Women

    11.Aug.2025

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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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