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Featured
  • Fuelled by Data: Driving the Future of Automotive Marketing

    Automotive marketing must be smart and data-driven. The data architecture required for this depends heavily on the market environment and manufacturer strategy.
    09.Sep.2025
  • The Courage Playbook: 5 Ways to Build a Culture of Bold Thinking

    In today’s fast-changing world, standing still is the biggest risk. For businesses to thrive, they must embrace change, drive innovation, and question everything – all of which require courage.
    27.Aug.2025
Latest Cases
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    Lufthansa - Relevance increases loyalty

    Find out how Plan.Net delivers personalised flight recommendations for Lufthansa in 16 languages and 104 countries.
    04.Sep.2025
  • teaser-the-one-club-for-creativity-adc-101-1.jpeg

    The One Club for Creativity - ADC 101+1

    The interactive time capsule shows the design process and results of 101 artists from different cultures and disciplines. It offers an unbiased look at AI design tools and the personal experiences of experts and designers.
    03.Sep.2025
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Featured
  • Plan.Net brings Hemtex to Germany

    Plan.Net Group supports Hemtex with its Germany launch. An interdisciplinary team handles brand and e-com. Online shop opens in autumn 2025.
    03.Sep.2025
  • Plan.Net | Marketplace for AI agents: Serviceplan Group launches Sōkosumi

    For the first time, Sōkosumi enables companies to use and manage their own and external AI agents via a central platform – marking the next step towards an Agentic Economy. The Serviceplan Group is launching the EU AI Act-compliant marketplace in partnership with NMKR, a blockchain specialist.
    03.Sep.2025

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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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