Efficient media strategies for sustainable brand success
Rising demands, restrained consumption, and tight budgets: media decision-makers must make their brands more visible while managing every investment with precision. Balancing short-term impact and long-term brand building has become a central entrepreneurial task.
Especially in times of change, it becomes clear who expands market share. Those who invest consistently and data-driven now reach target groups with pinpoint accuracy, minimize wastage, and adapt budgets agilely to new conditions – with clearly measurable ROI.
What matters for media decision-makers now
Securing growth despite limited resources
Mastering increasing market and media complexity
Proving investments with clear impact and transparency
Balancing short-term performance and long-term brand strength
Strategies are needed that combine short-term efficiency with long-term resilience. Solutions that can be activated quickly, scaled flexibly, and documented transparently – this is exactly where our approach begins.
Your advantage in times of upheaval starts now
Whether targeted new customer acquisition, effective reactivation, or strategic brand building – our four growth packages provide the right levers for tangible results where they matter.
Discover our efficiency & impact packages – for targeted results where they matter
As a media agency focused on efficiency and impact in challenging times, we have developed four clearly defined solution packages. Each addresses a central lever in recession marketing – from increasing conversions to customer retention to strategic brand building.
Our packages at a glance
Our efficiency & impact packages
High-speed market leader package
For brands that want to emerge stronger from economic transformation phases.
Those who focus only on short-term efficiency while neglecting the brand quickly fall into the performance trap – with stagnating growth and weakened brand image as a result. The Mediaplus Growth Accelerator helps you deploy budgets in a targeted and efficient way – even under growing economic pressure. By combining multi-touch attribution and AI-driven marketing mix modeling in one tool, we evaluate the contribution of all measures – online and offline. This enables informed investment decisions and the right balance between short-term response and long-term brand building. Large-format awareness campaigns with placements previously only available as fixed bookings are now accessible as rotations – with all benefits such as targeting, frequency capping, and CPM billing. On digital screens, we bring your campaign live in record time while managing budgets agilely throughout the campaign.
Our services at a glance:
AI-driven media planning – scenario development & real-time budget control
High-impact ads – large-format awareness campaigns incl. attention reporting
Multichannel select – agile delivery across desktop, mobile, big screen, DOOH & more
Demand capture package
For companies looking to win new customers cost-efficiently.
Targeted activation of users with clear purchase intent to maximize conversions and revenue. By focusing solely on interested prospects, we minimize wastage and increase return on ad spend. Our data-driven automation and dynamic budget control ensure efficient resource use, while flexible adjustments to market and inventory conditions enable cost-effective campaign management even in economically uncertain times.
Our services at a glance:
Search engine advertising & marketplace advertising
AI shopping & conversational commerce
Conversion-optimized campaigns with dynamic budget control
Loyalty & reactivation package
For companies looking to strengthen customer loyalty and win back inactive contacts.
We increase your conversion rate by addressing and reactivating already interested users along the entire customer journey. Retargeting is up to 70% cheaper than new customer acquisition, and brand-based re-engagement boosts relevance and click-through rates. In addition, data-driven loyalty programs secure long-term retention of your existing customers.
Our services at a glance:
Brandformance retargeting via social, programmatic & retail media
Automated CRM & email flows for targeted re-engagement
Loyalty campaigns with exclusive incentives and repeat-purchase mechanics
Creative ROI education
Why strong creation is the biggest efficiency lever
Recent studies confirm: 49% of sales success stems from the creative quality & execution of a campaign. Cases like Motatos, Hornbach, and Rügenwalder prove that strong ideas significantly increase brand value and preference even in times of crisis. Those seeking efficiency today should adjust the creative lever first – including both ad asset creation and creative, targeted media planning.
Our services at a glance:
Creative impact benchmark for measuring creative effectiveness
Analysis of media-creation synergies for optimal performance
Best-practice cases from Hornbach, Rügenwalder, Motatos & others
Tailored measures for increasing impact and budget efficiency
Efficient. Measurable. Future-proof.
Use times of change as an opportunity and secure tomorrow’s market share – with media that already thinks ahead today.
Mediaplus is active in over 25 countries for your campaign
The combination of local market knowledge, central services, and global expertise gives you a true competitive advantage.
Frequently Asked Questions about the Growth Booster (FAQs)
In times of restrained consumption and tight budgets, it is crucial to keep brands visible and deploy investments precisely. Only then can the balance between short-term impact and sustainable brand building succeed.
They must secure growth despite limited resources, master increasing market and media complexity, prove investments with transparency, and balance short-term performance with long-term brand strength.
Data-driven approaches enable pinpoint targeting of audiences, reduce wastage, and allow agile budget adjustments to changing conditions – with clearly demonstrable return on investment.
By combining multi-touch attribution and AI-driven marketing mix modeling in one integrated tool, the contribution of all measures – online and offline – becomes traceable. This allows investment decisions to be based on reliable results.
Studies show that 49% of sales success depends on creative quality. Mediaplus demonstrates with best-practice examples that the close connection of creation and media unlocks efficiency potential and boosts campaign impact.
