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  • Why New Players Outperform Established Brands in AI Search?

    AI is transforming commerce: Why topical authority is becoming more important than brand strength, and how companies can ensure their visibility in AI-generated responses.
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  • Why Emotional Context Drives Advertising Effectiveness

    Explore why emotional context drives ad effectiveness in a cookieless world and how brands can plan human moments to boost impact and behavior change.
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International

From San Francisco to Seoul, from Dubai to Stockholm: across more than 20 Houses of Communication, our approximately 2,200 experts bring expertise, passion, and local market knowledge to bear — with one goal in mind: positioning our clients for success in every market around the world. They are supported by around 20 additional partner locations, with a particular presence in Asia and South America.

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Highlights
All Highlights
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TWELVE is our platform for communication, inspiration and meaningful discussion. Using a variety of media formats, we address relevant topics, share practical knowledge and experiences, present new approaches and perspectives, and provide valuable insights.

TWELVE

  • Rügenwalder & Serviceplan Give Pop Fans €100K Media Space

    Rügenwalder Mühle, with Serviceplan Hamburg and Serviceplan Culture, gave Berlin pop fans €100K in media space, showing brands as enablers of culture and community.
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  • Serviceplan Group named Independent Network & Agency 2025

    Serviceplan Group was named Independent Network of the Year at Cannes Lions 2025, winning a record 19 Lions, while Serviceplan Munich earned Independent Agency of the Year.
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Serviceplan

Expertise for (Über)Creativity & Content
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Mediaplus

Leading independent media agency with 2,500 experts at 25 locations worldwide. Data-driven media consulting, planning and implementation for maximum efficiency.
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Plan.Net

Expertise for Digital Experience & Technology

© Serviceplan Group 2026

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Sabrina Alberti-Hager
Corporate Communications
Sabrina Alberti-Hager
Serviceplan Group
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Sabrina Alberti-Hager
Sabrina Alberti-Hager
Serviceplan Group
Corporate Communications
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Simon Fundner
Global Client Development
Felix Bartels
Serviceplan Group
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Simon Fundner
Felix Bartels
Serviceplan Group
Global Client Development
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Nina Stechl
Human Resources
Nina Stechl
Serviceplan Group
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Nina Stechl
Nina Stechl
Serviceplan Group
Human Resources
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Sabine Rössing
New Business & Marketing
Sabine Rössing
Mediaplus
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Sabine Rössing
Sabine Rössing
Mediaplus
New Business & Marketing
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Consultation offer

Our experienced team of experts is always available to support you in achieving your marketing goals. Contact us today and learn how we can help you successfully position your company in the digital world.