Generative Engine Optimization
Visibility for AI-driven search
Search Landscape in Transition
Digital information retrieval is undergoing the biggest transformation since the invention of Google. Generative AI models like ChatGPT, Google SGE, and Perplexity are fundamentally changing how people find answers — and which content they see. Users no longer expect lists of links, but direct, precise answers. AI-generated overviews and assistants dominate the first touchpoint.
For businesses, this marks a strategic paradigm shift: traditional SEO strategies alone are no longer enough. The question is no longer simply “How do I rank on page one?” — but “How do I become the answer that AI engines deliver?” The new currency is relevance for AI engines.
The future belongs to brands that optimize not just for search engines, but for intelligent engines that generate answers — GEO, AEO, and AIO.
The Key Shifts in Search Behavior
6 Strategies for AI Visibility in 2025
How to Win in the New Search Landscape
The rules have changed. To be discovered in ChatGPT, Perplexity, and Google SGE, you need new content strategies. Here are the six key success factors — and how we implement them for you.
Our Services in Detail
Ready for the New Era of Search?
The question is no longer “How do I rank on page one?” — but “How do I become the answer AI engines deliver?”
“While generative AI is accelerating the transformation of digital marketing, 80% of consumer behavior is still driven by search engines. Tools like ChatGPT complement — but do not replace — today’s marketing strategies. That’s why our approach to AI is deliberately pragmatic: we focus on impact, not hype.”
Managing Director Search & Performance
House of Communication
Our Expertise for You — in the New Era of Search
Ready for the New Era of Search?
The question is no longer “How do I rank on page one?” — but “How do I become the answer AI engines deliver?”
Check out the Recap from our Innovation Day
Frequently Asked Questions About the Future of Search (FAQs)
SEO optimizes for traditional search engines (Google, Bing) with a focus on rankings and clicks. GEO, on the other hand, optimizes for generative AI models (ChatGPT, Perplexity, Google SGE) that produce direct answers — often without users visiting a website. GEO focuses on citations, conversational relevance, and authority building.
No. SEO remains the foundation. AI engines rely on traditional search engine data to reduce hallucinations. If you’re not visible in classic search, you won’t appear in AI-generated answers either. GEO complements SEO — it doesn’t replace it.
We track your visibility across AI Overviews, ChatGPT, Gemini, Perplexity, and more — and analyze key performance metrics. KPIs include citations, prompt performance, share of voice in AI answers, branded vs. non-branded AI mentions, and traffic from AI referrals.
On the contrary. To achieve AI visibility, you need significantly more high-quality, structured content. AI engines evaluate expertise, depth, and completeness — not just keywords.
There are specialized tools for AI visibility tracking (e.g., for ChatGPT citations and AI Overview presence). We work with leading platforms and develop custom dashboards for real-time monitoring of your AI visibility.
Initial results often appear after 2–3 months, while building sustainable authority takes 6–12 months. GEO is a marathon, not a sprint — but early movers gain a decisive competitive advantage.
AI agents will soon make purchasing decisions on behalf of users (e.g., product searches, travel planning, B2B research). GEO and AEO are the first step: your brand must be positioned so that AI systems recommend you as the best answer — even when users still make the final decision themselves.
