Generative Engine Optimization
Visibility for AI-driven search
Search Landscape in Transition
Digital information retrieval is undergoing the biggest transformation since the invention of Google. Generative AI models like ChatGPT, Google SGE, and Perplexity are fundamentally changing how people find answers — and which content they see. Users no longer expect lists of links, but direct, precise answers. AI-generated overviews and assistants dominate the first touchpoint.
For businesses, this marks a strategic paradigm shift: traditional SEO strategies alone are no longer enough. The question is no longer simply “How do I rank on page one?” — but “How do I become the answer that AI engines deliver?” The new currency is relevance for AI engines.
The future belongs to brands that optimize not just for search engines, but for intelligent engines that generate answers — GEO, AEO, and AIO.
The Key Shifts in Search Behavior
6 Strategies for AI Visibility in 2025
How to Win in the New Search Landscape
The rules have changed. To be discovered in ChatGPT, Perplexity, and Google SGE, you need new content strategies. Here are the six key success factors — and how we implement them for you.
Make Customer Questions the Foundation of Your Content
What’s Changing:
Listicles and comparison content dominate AI citations. To boost visibility, brands should test a variety of content formats — from structured lists and comparison tables to explanatory articles — and identify which ones are most reliably recognized and cited by AI systems.
What It Means:
If you want to appear in ChatGPT or Perplexity, you need concise, up-to-date comparative content that maps the landscape — not just your own offering.
Our Solution:
We create comparative content and listicles that AI engines recognize as high-quality sources — structured, data-driven, and citation-worthy.
Create Content That Solves Problems
What’s Changing:
Many AI search queries are “generative” — users are looking for tools, micro-apps, or direct actions (e.g., “Create a schedule,” “Generate a report”).
What It Means:
The old search logic was to be found. The new one is to be used. Offer high-quality tools and experiences that don’t just inform — they solve.
Our Solution:
We identify the practical solutions your target audience is searching for and develop content formats that AI engines recognize as action-oriented and highly relevant.
Break Content into Digestible Chunks
What’s Changing:
AI search doesn’t skim — it chunks content into short, self-contained sections. Each paragraph should answer a single question or comparison.
What It Means:
Structure your content so every section can function as an independent source. That’s why listicles perform so well.
Our Solution:
We optimize your content with sharp, data-driven sections — every dimension, every metric, every competitor — the ultimate AI cheat sheet.
Update Relentlessly
What’s Changing:
AI search engines have short memories — content loses visibility and relevance quickly.
What It Means:
Sometimes, refreshing existing content is enough: add a few sentences, update sections, renew internal links. In fast-moving B2B tech, always-on content outperforms evergreen content.
Our Solution:
We develop content refresh strategies that keep your top performers continuously up to date — without the need for a full rebuild.
The Secret Sauce for AI Visibility
What’s Changing:
Schema markup provides Bing — and therefore ChatGPT — with explicit signals to safely and accurately include your content in answers. Since data isn’t automatically captured, clear structuring is crucial to remain visible.
What It Means:
Basic schema (like reviews or FAQs) isn’t enough. Your data structure must clearly communicate who the content is for (audience) and how it delivers value (solutions).
Our Solution:
We implement complete schema markup — from FAQPage to detailed product schemas. AI engines instantly understand your content.
Our Services in Detail
Analysis & Strategy
- AI Visibility Audit: Where does your brand appear in the new AI landscape — and why? We analyze your presence across all relevant AI engines and identify optimization opportunities.
- GEO Readiness Check: Evaluation of your AI search readiness across key platforms such as ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode.
- Prompt Analysis: Identification of top-performing prompts based on user behavior and competitive intelligence. We show you which queries drive your visibility — and where you’re missing out.
- Content Gap Analysis for AI Engines: Which questions, topics, and intents does your content cover — and where are the gaps compared to competitors?
- Search Landscape Analysis & Roadmap Development: Strategic planning with prioritized actions for 3-, 6-, and 12-month horizons.
Content & Technical Optimization
- Content Strategy: Structuring content through topic clusters, subquery mapping, and conversational content — connecting your expertise with real user questions.
- Prompt-Optimized Content: Texts that AI engines recognize as high-quality and citation-worthy. We optimize your content for maximum conversational relevance.
- Technical Optimization: Enhancing content and schema markup so LLMs and AI agents can effectively process your data — including optimized site structure for AI crawling.
- Structured Data & Schema Markup for LLMs: Full implementation of FAQPage, HowTo, Organization, Author, and Citation schemas.
- FAQ & Knowledge Base Development: Building structured knowledge repositories that AI engines can process and reference efficiently.
- E-E-A-T Optimization: Expertise, Experience, Authoritativeness, and Trustworthiness — we position your brand as a credible and authoritative source.
Authority & Trust Building
- Citation, Trust & Outreach: Authority building through strategic links, brand mentions, and source optimization. We position your brand as a citation-worthy source.
- Outreach & PR: Placement in sources that AI engines classify as trustworthy — through strategic reputation management.
- Reputation Management for Generative Engines: Systematic development of digital authority across all relevant channels.
Monitoring & Enablement
- Real-Time Monitoring & Dashboarding: Continuous tracking and analysis of your brand presence across AIO, AI Mode, ChatGPT, Gemini, Perplexity, and other LLM environments — providing ongoing insights into current developments and trends.
- Performance Analysis: Monitoring prompt performance, share of voice in AI answers, branded vs. non-branded AI mentions, citation rate, and other key KPIs.
- Future of Search Workshops: Immersive sessions on AIO, LLM performance, and proactive AI strategy — designed for your internal team.
- Team Enablement: Best practices for content creators, tooling, and dashboards — empowering your team to independently implement GEO, AEO, and AIO.
Ready for the New Era of Search?
The question is no longer “How do I rank on page one?” — but “How do I become the answer AI engines deliver?”
“While generative AI is accelerating the transformation of digital marketing, 80% of consumer behavior is still driven by search engines. Tools like ChatGPT complement — but do not replace — today’s marketing strategies. That’s why our approach to AI is deliberately pragmatic: we focus on impact, not hype.”
Managing Director Search & Performance
House of Communication
Our Expertise for You — in the New Era of Search
Ready for the New Era of Search?
The question is no longer “How do I rank on page one?” — but “How do I become the answer AI engines deliver?”
Check out the Recap from our Innovation Day
Frequently Asked Questions About the Future of Search (FAQs)
SEO optimizes for traditional search engines (Google, Bing) with a focus on rankings and clicks. GEO, on the other hand, optimizes for generative AI models (ChatGPT, Perplexity, Google SGE) that produce direct answers — often without users visiting a website. GEO focuses on citations, conversational relevance, and authority building.
No. SEO remains the foundation. AI engines rely on traditional search engine data to reduce hallucinations. If you’re not visible in classic search, you won’t appear in AI-generated answers either. GEO complements SEO — it doesn’t replace it.
We track your visibility across AI Overviews, ChatGPT, Gemini, Perplexity, and more — and analyze key performance metrics. KPIs include citations, prompt performance, share of voice in AI answers, branded vs. non-branded AI mentions, and traffic from AI referrals.
On the contrary. To achieve AI visibility, you need significantly more high-quality, structured content. AI engines evaluate expertise, depth, and completeness — not just keywords.
There are specialized tools for AI visibility tracking (e.g., for ChatGPT citations and AI Overview presence). We work with leading platforms and develop custom dashboards for real-time monitoring of your AI visibility.
Initial results often appear after 2–3 months, while building sustainable authority takes 6–12 months. GEO is a marathon, not a sprint — but early movers gain a decisive competitive advantage.
AI agents will soon make purchasing decisions on behalf of users (e.g., product searches, travel planning, B2B research). GEO and AEO are the first step: your brand must be positioned so that AI systems recommend you as the best answer — even when users still make the final decision themselves.
