© Serviceplan Group 2023
How good is your media strategy? Is your brand communications working the way you want it to? And does the strategy pay off in terms of your KPIs? The increasing individualization of media usage, and fragmentation of channels makes it difficult for marketers to easily keep track of all this.
Deciding on the right media mix, and then translating it into effective target group communication is based on a rich set of information and data. Intelligent research tools and a good understanding of the individual brand mechanism are also a part of effective communication. Our insights enable you to accurately understand your potential buyers, market, and the available media channels. They can also help you optimize your media planning based on your specific business goals.
Bringing light into the darkness with Media Insights
Our holistic analysis of all data, media and channels means we examine your business media strategy thoroughly – as well as your competitor’s. AI-supported forecasting tools and modeling give us the necessary tools to react quickly to short- and long-term developments in the market, and adapt your strategy flexibly, in real-time.
Our cross-media planning approach over online and offline channels maximizes net reach and guarantees efficiency profits. We’re also actively involved in committees and do pioneering work with our own market. This includes areas like advertising impact studies to ensure the measurability and comparability of all your channels in the market.
"We take a holistic view of your brand, your target audience and their media usage - as well as relevant market developments - to ensure your success. Our experienced team of experts is always ready to help."
Media Research & Insights
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