Impact. Built on insights.

What we offer

The media jungle isn't getting any simpler - but that's where we thrive. We turn complexity into clarity by providing in-depth media insights into your audience, market, competitors, and channel performance - so you can fine-tune your strategy and optimize your media planning around what really drives results for your brand.

Our integrated expertise at the House of Communication means we leverage in-house AI-powered forecasting platforms for advanced data analysis, take a cross-media planning approach for cost-efficiency, and conduct our own pioneering market research in areas like advertising impact to really see how channels compare.

Work with us to get the insights you need to succeed.

Benefits for your brand

What’s in it for you?

Data-driven precision
Tailored media strategies informed by in-depth market and audience analysis.

Real-time adaptability
AI-powered platforms and advanced modeling for agile responses to market shifts.

Maximise RO
A cross-media planning approach over online and offline channels maximises net reach and reduces waste.

Stay a step ahead

Stay ahead with cutting-edge research and insights into industry trends and competitor activities.

We can support you with

Service breakdown

Take your media strategy to the next level.

Speak your customers' language.

Get a 360° view of your target group.

Use your market potential.

Our Cases

Cases in the Media Research & Insights field 

Jack Wolfskin

Sustainability Effect

Jack Wolfskin - Communicate Sustainability highly effectively

Anzen Health

855-HOW-TO-QUIT-(OPIOIDS)

A laptop displays a webpage with the phone number '855-HOW-TO-QUIT', with a white pill in the foreground. The scene is in a minimalist room pointing to an online consultation points out

Motatos

Inflation Targeting

Motatos - Inflations Targeting

Interested in more media & data services?

Why us?

What sets us apart

The green lounge area in the house of communication

House of Communication


Our operating model. The HOC concept brings diverse expertise from strategy, media, creative and technology under one roof to ensure integrated solutions for any advertising and marketing challenge.
 

The foyer of the House of Communication Munich. In the centre, the open staircase from the ground floor to the first floor on which two people are walking.

House of AI


Our intelligence engine. House of AI is our very own powerful AI platform that integrates AI agents and tools into our workflows to scale ideas, optimize execution, and strengthen results for brands.

Let's get in touch!
Felix Bartels
Felix Bartels
CMO
Serviceplan Group
Let's get in touch!

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