Price Packs is the first brand whose packaging design consists of the price. A real commitment to price stability, given the long production time for packaging. Price Packs is the first brand whose packaging design is based on price and which makes such a clear commitment to price stability. The products were available in all 2150 German Penny stores and promoted through an OOH campaign that was as visually reduced and to the point as the brand itself. The Price Packs received enthusiastic feedback: demand was huge, with 1.4 million products sold within 4 weeks - some were even sold out for a short time.

More than 6 million people in the US are addicted to opioids, and every 6 minutes someone dies from an overdose. A hotline has set itself the task of reaching addicts at their most critical moment. It uses the codes on opioid pills as phone numbers to tell callers inspiring stories from former addicts, followed by live counselling from experts.

By monitoring the behavior of pet dogs in Lima, Peru, Animal Alerts introduces a whole new approach to earthquake warnings. At the heart of the method is the PetPace smart health collar. Data such as pulse, temperature, respiration etc. are recorded in real-time. Based on these parameters and AI algorithms developed by the PetPace data science team, the dog’s stress level is determined. When multiple dogs in various locations within Lima show an anomalous increase in stress levels at the same time, this could be an indication of an impending earthquake.