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  • Ménage à Trois: Brands, Consumers & AI's Messy Complicationship

    Consumers use ChatGPT daily, then revolt against AI-generated ads. Brands need AI to survive, but audiences flee toward anything "human-made."
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  • More Courage. Less Buzz.

    2026 will be a year of substantial decisions. Those still just talking about AI will be left behind. It's about mindset, focus – and real impact.
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TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.
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  • Rally Jameel’s Media Campaign Breaks Global Barriers

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  • Jameel Motorsport turns Riyadh Boulevard in a Drift Circuit

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