Serviceplan PR & Content Partners with Leading South Korean Agency Prain Global to Expand International Network
Serviceplan PR & Content Partners with Leading South Korean Agency Prain Global to Expand International Network
10.04.2025
South Korean PR agency Prain Global and Serviceplan PR & Content have entered into a strategic partnership to further expand the international network of both agencies and to open up new markets.
Prain Global and Serviceplan PR & Content will contribute their local expertise to the collaboration and aim to strengthen their market positions in Europe and Asia through the alliance. Prain Global is one of the leading agencies in South Korea, offering a full range of public relations, branding and marketing services.
The cooperation will focus on a close exchange of expertise to expand the worldwide business coverage of both agencies and position them as global players. Prain Global and Serviceplan PR & Content aim to offer their clients joint services that capitalize on the synergies between the agencies' skills and service areas.
“Prain Global is an excellent fit with our offering and values. The partnership opens great opportunities for us to expand our network and underlines our claim to be able to optimally manage international PR accounts," says Klaus Weise, Managing Partner of Serviceplan PR & Content. The cooperation will give an even stronger presence in the growing Asian market.
“The cooperation with Serviceplan PR & Content is an important step towards utilizing synergies in Europe,” adds Desiree Brandhoff, Lead Global Communication. “At the same time, we want to utilize the collaboration and close exchange to jointly develop innovative approaches that meet the needs of our global customers with the newly acquired local market expertise.”
„This strategic alliance marks a major milestone in enhancing the global market competitiveness of both agencies. Through this partnership, we will deliver integrated communication solutions that bridge Asia and Europe, leveraging our expertise and local networks to maximize value for our clients“, adds Ryan Choi, who leads global business at Prain Global.
About Prain Global
Prain Global was founded in July 2000 by Jason Yeo and is now one of the largest and most renowned PR agencies in South Korea with over 220 employees. Based in Seoul, the independent agency is known for its comprehensive services and wide-ranging expertise in the areas of public relations, digital marketing and brand consulting and serves numerous national and international clients.
