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TWELVE Mail

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In this edition of TWELVE Mail, we celebrate what we’ve achieved together – record-breaking results, creative excellence, and bold steps toward AI and internationalization. At the heart of it all are the people and ideas that show why #TogetherWeAreUnlimited is more than just a hashtag – from the “House of AI” to our ambitions in London.

© Serviceplan Group 2025

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Florian Haller
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Everything is becoming more complex, less certain, and less predictable – CEO Florian Haller tells us how the agency group is still managing to grow in this environment.

Welcome to our digital House of Communication
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Internal projects are usually special, but now we’re live – with our new website, which is much more than just a website. It is a Global Marketing Ecosystem.

Mediaplus’ & De’Longhi’s American Dream
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How to conquer the drip coffee world of North America? Tamara Alesi and Maria Colón share insights about the biggest marketing success in the North American brand history.

Benedikt Göttert
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Narratives effectively support the communication of companies by embedding a strategy in a convincing framework for action. In this interview, Benedikt Göttert, Managing Partner of the House of Communication Berlin, reveals what’s behind them.

WEGREEN: Mehr als nur unser Purpose
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We have achieved a sustainability transition mindset. It is lived, breathed and full of ideas and initiatives like the weGREEN Campus week – implemented by our employees.

Sebastian Küpers
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AI is changing day-to-day work in marketing. We spoke to Sebastian Küpers, AI expert at Plan.Net Group, about what matters.

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