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In this edition of TWELVE Mail, we celebrate what we’ve achieved together – record-breaking results, creative excellence, and bold steps toward AI and internationalization. At the heart of it all are the people and ideas that show why #TogetherWeAreUnlimited is more than just a hashtag – from the “House of AI” to our ambitions in London.

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Julia Zimmermann, Managing Partner at Future Marketing: The picture shows a smiling woman with dark brown hair in a blazer and white blouse against a dark blue background.
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The hot topic in 2025? AI. What is it really about? Efficiency, processes and professionalism. Julia Zimmermann calls for more fun and cohesion in marketing.
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AI agents can work autonomously without human intervention. This is why we need certainty that these systems work correctly. A blockchain protocol provides the necessary security.
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Nostalgia isn’t just for the past—it’s shaping the future of marketing. From Y2K revivals to classic brands, it’s about tapping into emotional connections that resonate today.
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There are good reasons to stop relying on third-party cookies. Julian Simons, Managing Partner Mediaplus, explains why well-working alternatives have long been available.
Hicham Soubra, Head of Production at Serviceplan Arabia: A man with dark hair and a beard is wearing a white shirt and dark suit against a black background.
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AI is revolutionizing production. While it generates ideas and content, true creativity lies in execution. Hicham Soubra of Serviceplan Arabia on turning execution into an art form.

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