A Year of Firsts – Serviceplan Group Marks New Milestones at Cannes Lions 2026
Serviceplan Group made history at Cannes Lions 2026 with eight Lions, three market firsts, and the launch of Europe's first-ever CMO of the Year Award.
In times of constant change, caution can quickly turn into stagnation. Discover ideas, perspectives, and developments that inspire new ways of thinking and acting.
Behind the Group's plus sign lies a regional story of consistency. How Serviceplan Group Middle East navigated a complex market and where it's investing next.
Brands don't lack AI ambition, they lack execution. Drawing on our CMO Barometer, Hadi Lotfi explains why the next edge lies in connected systems, not isolated tools.
After winning Serviceplan Spain’s first Cannes Lion, Carlos Alcácer Falcó and Irene Llorca look beyond the award and share the beliefs they've changed their minds about along the way.
As AI takes over the work that once shaped early careers, Salma Badawi and Hadeel Alharthi argue that mentorship now starts with how we think, not how senior we are.
A year out from the 2027 World Cup in Brazil, the useful question isn't how big women's football can get. It's who is deciding what it becomes – and where brands can credibly fit.
Read more
Read more
With our media brand TWELVE, we have created a platform that enables exactly this dialogue. As a cross-industry forum for ideas and discussion, TWELVE connects decision-makers, thought leaders, and creative minds – fostering inspiration and motivation.
TWELVE utilizes various media formats to discuss relevant topics, share practical knowledge and experiences, present new approaches, perspectives, and ideas, and provide valuable inspiration.
